Branding & Display Opportunities in 2012 with Google

Semetis and Google have joined forces in the organization of a specialized Branding and Display afternoon-event in Google Belgium offices, Tuesday 28 February 2012.

Display and mobile search will be two key themes for Google in 2012. According to eMarketer, Display Advertising will likely surpass search advertising by 2015. YouTube, Google’s main display website, will be the main beneficiary of this trend.

Semetis and Google will present a hands-on approach with the following themes:

• Understand the characteristics of Google Display vs. other online media & Search
• Understand the bidding and quality system of Google through Technology
• A practical approach on evaluation methods - measuring and KPI’s
• A senior advertiser’s experience, case & feedback
• A hands-on approach on Display campaign management techniques & methodology
• A keynote presentation on new Google tools for Display management
• A vision and opinion of Google’s European specialist in Display

The program will be preceded by a walking lunch, and followed by a drink.

The event is targeted at marketers who need to promote their products and services with the use of intelligent branding campaigns (beyond search). Have a look at the program and register online.