12h00
|
Welcome & Walking Buffet |
| 13h15 |
(15') Introduction
Is Google Display Above or Below the line?
Gabriel Goldberg, Director, Semetis |
13h30
|
(30’) How to effectively measure Google Display with a key set of KPI’s?
Nicolas Debray, Director, Semetis
David Hachez, CEO, RazWar |
14h00
|
(30’) How to leverage technology in order to meet advertisers’ branding objectives?
Jonathan Van Parys, Chief Technology Lead, Semetis |
| 14h30 |
Break |
| 15h00 |
(30’) How to effectively manage Google Display Campaigns? A Semetis Methodology.
Cécile Quinon, Account Manager, Semetis
Julien Cornet, Account Manager, Semetis |
| 15h30 |
(45’) Keynote: Google vision on how to become a leader in Online Display
Steffen Ehrhardt, EMEA Display Product Specialist, Google EMEA |
| 16h15 |
Conclusions
François Gilson, Agency Manager, Google Belgium
Drinks & Networking |
|
