Display Advertising on YouTube |
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“800+ million people, all over the world every month”
Value of Advertising on YouTubeIn a relatively short period of time, YouTube has quickly become the world’s largest video sharing community. Millions of people visit YouTube every day to discover something new and amazing. From brand channel and full-length films to small amateur initiative. More than 3 billion videos are watched every day by a diverse audience, anytime and anywhere. It’s the only site that reaches audiences at a comparable scale to TV.
However, what makes YouTube really different from the traditional display advertising is that viewers are highly engaged with the content they are consuming: they spend 23 minutes per day [1] on the site, and they rate, share or add comments to more than half of all videos. Beside, as well as watching a lot of videos, users also do a lot of searching on YouTube. People perform so many searches that is the second largest search engine in the world.
Whether your goal is Brand awareness, product launch, audience engagement, direct response or reputation management, YouTube offers you tailored solutions to inspire your customers to spread the word about your brand like video ads, rich ads, display ads, brand channel and mobile.
Attracting Millions on Engaged ViewersYouTube’s unique combination of video access, sharing, and community creates an opportunity for audience engagement that is unmatched. Sight, sound, and motion elicit an emotional and physical involvement with content among users that is not available in other forms of media. There are two broad areas of participation for marketers:
When combined, these features create a level of engagement between the YouTube audience and YouTube content like never before.
Reaching Your AudienceYouTube allows you to reach very specific audiences than most other online media cannot. Three main targeting methods:
1. Target by geo, demo, and language: select your audience to show your ad based to on who they are, where they live and what language they speak. For example it is now possible to target it by Age/Gender, Education, Ethnicity, Family/Status or by income. 2. Target by audience and interest: another way that offers YouTube, is to reach your audience by their affinities. What does that mean? You show your ad to specific audience based on their online activities and interests. For instance, you can choose to target people who have shown a particular interest for a specific category like finance or for automotive. 3. Target by content: YouTube allows you to place your ad next to content likely to attract your target audience. You can pick the content by demography (search terms or video content identified by keywords), video with rising views, custom groups of channels or videos or by individual YouTube video. As a conclusion, whether you are interested in reaching action movies fans or beauty product buyers, YouTube offers the right environment, the right partners and the right tools to engage with people and their passions.YouTube offers you a great way to connect you with an engaged audience in all the most popular demographics and affinities. It really helps you to make connections with people who seek out your brand.
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