Google Analytics (advanced) |
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We will also explain the linking between Google Analytics and Google AdWords. Finally we will explain how to use Google Analytics reports in order to optimize the content of your website or significantly improve your online marketing campaigns.
Audience: The course is designed for online marketing and Google Analytics managers (ie. webmaster or internet responsibles).
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Description: This advanced training focuses on complex implementations of Google Analytics on your website (sub-domains or multiple domains), the introduction of automated reports, creating simple and complex profiles (including the use of regular expressions) and using the advanced features (Custom Reporting, Advanced Segments).
