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Google Analytics (beginners)

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google-analyticsDescription: This training will help you understand Google Analytics and give you the basic knowledge on how to implement it on your website. Basic training focuses on Google Analytics, how this technology works, the basics of opening an account and the management of an account. We will also review the standard reports provided by Google Analytics (visitors, traffic sources, content and objectives).

Finally, we will present concrete examples in order to understand the value that can have a Web Analytics for different departments (Sales, Marketing, Management, IT) of a company.

Audience: The course is designed for online marketing and Google Analytics managers (ie. webmaster or internet responsibles).

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