Google Online Advertising (advanced)

Description: This training will allow you to edit and optimize your AdWords campaigns, choose your keywords, choose the available ad networks, geo-targeting and advertising formats. Based on matrices discussed, we review the techniques for improving the return on investment (ROI) of your campaigns. We also present a working methodology and definition of your goals.

Audience: The training is aimed at an audience of confirmed Google AdWords users (ie. Marketing, SEM, or Internet responsible). It is useful to have obtained the GAP certification before attending this training.