Improving Search Campaigns with Google Adwords Tools

Description: This training will help you better manage your Google AdWords campaigns using tools to perform the following tasks: analysis, management or optimization. We explain the tools that will help you analyse your data (traffic estimator, keyword generator tool, conversion tracking, Ad Planner, Insight for Search), manage your campaigns (AdWords Editor, MCC, Manager Defined Spend) and optimize your campaigns (Ad Scheduling, Conversion Optimizer).

Audience: The training is designed for Google AdWords managers (if it has been internalized within the company).