Magical Triangle

We believe there is a strong working link between your Search strategy (SEO & SEA) and your web analytics. Search engine marketing is about bringing qualified traffic to your website. However, web analytics helps you understand how qualified this traffic is and how to improve your search marketing approach.

The use of web analytics is very common. But the working link between web analytics and Search (SEO & SEA) is relatively new. Therefore we believe that web analytics, SEO and SEA are three elements that are interlinked. Hence the magical triangle.

For example, you can track the top keywords used by visitors to access key pages of your website and optimize accordingly. Or you can screen key pages of your website and improve those in terms of usability, funnelling and keyword choices.