Mobile devices usage and internet |
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It’s no surprise that mobile is on the rise. Semetis is monitoring it for almost three years now (Google Analytics and Mobile Internet)!
Earlier this year we have released howwebrowse.be website where anyone can publicly follow some of the key Belgian internet trends. One of the top metrics is the Mobile share of web traffic. It represents the percentage of internet traffic to one’s website coming from mobile devices such as the smartphones and the tablets.
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Read more... [Mobile devices usage and internet]
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Visitor Relationship Management
At Semetis we have always believed that the online marketing practice requires both a business and analytical profile. The latest evolutions confirm our initial vision!
Where is the advertising business heading to? Again and again! The exact same question... But these last weeks a new concept came up to my mind: CRM Advertising. These last weeks, I have worked hard on this question, held a couple of brainstorms, experienced new projects at Semetis at Semetis, held a recent meeting in Google Paris and attended the Google Analytics Partners Conference in Mountain View, which have all helped me to figure it out. At least more obviously.
What do I refer to when speaking about CRM Advertising?
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Read more... [Advertising CRM]
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Should you spend time and money advertising on Facebook?
Facebook is on everyone’s mind. As an advertiser, promoting your brand on Facebook has simply become a best practice. Now, with over 900 million users worldwide, and nearly 5 million in Belgium alone, you may be asking yourself how to use this channel to accurately reach your audience and to engage it with your brand. |
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Read more... [Facebook Advertising]
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Using Google Analytics to monitor, optimise and control your display campaigns |
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After launching display campaigns on Google AdWords or via another advertising platform, we often ask ourselves the following questions: How can I optimize these campaigns? How to evaluate the efficiency of my campaigns? How to control it to not have bad surprises (budget, error pages)... Well, thanks to Google Analytics, you can easily solve all those questions. |
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Google Search and Encrypted Search - update |
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In April, we wrote an article about the impact for Google Analytics of the encrypted search. Indeed, Google has began to encrypt its searches end of 2011 (October 2011). It first started on Google.com before expending to more Google properties and countries in May 2012. |
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Read more... [Google Search and Encrypted Search - update]
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Understanding Google Analytics Multi-Channel Funnels |
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Goals - What does Google Analytics measure?
Beyond measuring pageviews, visits, visitors, traffic sources, campaigns, devices, countries, etc. Google Analytics allows us to measure actions. What do we mean by actions? We consider it to be Goals, Transactions and Events. |
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Read more... [Understanding Google Analytics Multi-Channel Funnels]
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