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Why should you consider Omniture as Web Analytics Platform?

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Tuesday, 22 April 2014 15:23
Beginning 2014, Adobe announced that his Omniture suite will be renamed “Adobe Analytics”. Concretely, it does not change a thing in the data processing and the interface. It just gives more Adobe brand impact on the platform. So let’s focus back on what Omniture is and how it differentiates from other platforms to be able to see what’s in it for you, shall we?
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SEO best practices when splitting a website

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Monday, 14 April 2014 10:42

Sometimes, for strategic, marketing or financial reasons, companies wish to split their website in order to better separate activities. For instance, you can be an enterprise running B2B and B2C activities and willing to clearly split them. You can also be a real estate agency which wants to separate the website into “rental”, “selling” and “acquisition” activities.

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Why Context Matters: “All things are difficult before they are easy.”

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Wednesday, 09 April 2014 14:35

Analysing data is an art. Giving them a sense and actually going through the steps of “data, information, knowledge, wisdom” model requires expertise, experience and science. Having “information, knowledge, wisdom” without sharing it is just a pity.

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Measurement of cross-device conversions in AdWords

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A multi-device advertising environment

We are living more and more in a multi-device world. Mobile internet is growing rapidly and tablets and smartphones are becoming more common in our daily lives. Different devices are being consulted during the customer buying cycle. Marketing investment needs to follow the user where he is present. That is one of the main reasons why mobile is gaining importance in marketing investment.

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AdWords Remarketing Lists for search Ads (RLSA)

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Friday, 20 December 2013 12:40

After we published the article on the evolution of remarketing we realized that remarketing lists for search ads (RLSA) needed some extra attention. In this post we would like to further elaborate the function, the implementation in AdWords, the different strategies and our experience.

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Performances of Google Search Partners Network

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Thursday, 12 December 2013 13:43

We all know that Google is partners with a few search website to enlarge its Search Engine potential. While we do not really have access to a clear list of these partners, we know they exist and we can identify them thanks to the mention “powered by GoogleTM” next to the search box:

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