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Better decisions with Google Analytics Enhanced E-commerce (Part 1)

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Thursday, 05 March 2015 10:35

What is Enhanced Ecommerce (Part 1/2)? In May 2014, the Enhanced Ecommerce beta was launched by Google Analytics. Every Google Analytics account is eligible to transfer to Enhanced Ecommerce since summer 2014. The new Enhanced Ecommerce analytics provides a lot of new insights and reports over the pre-purchase ecommerce behavior and the products and marketing actions performances. This is a remarkable evolution knowing that more and more people buy online. These new data and insights are becoming key for ecommerce players to take better decisions.

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How the YouTube Trueview ad format functions ?

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Wednesday, 18 February 2015 09:59

YouTube became an essential tool for both individuals and professionals. With more than 3,8 billion unique users in Belgium in 2011, a great opportunity is offered to advertisers (see previous article for more information).

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An introduction to Gmail Sponsored Promotions (GSP)

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Tuesday, 27 January 2015 12:12

Do you have troubles finding the right audience for your ad? Do you think that the classical targeting options aren’t detailed enough for your targeting idea? Gmail Sponsored Promotions is the solution for this problem.

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Upgrading to Universal Analytics: Path to successful transition

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Wednesday, 24 December 2014 15:08

Universal Analytics is the new Google Analytics. Since April 2nd , it is out of beta and upgrade has been made available to every Google Analytics account. In this article, we will try to answer some hot questions on the topic, and to provide some tips that will ensure the best possible transition.

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Create a good content SEO strategy : Semetis Case Study

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Monday, 15 December 2014 16:27

How to optimize the SEO? This question on Google makes 4 620 000 results appear. This topic is largely discussed over the internet.

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Opting for Bing Advertising? Pros and cons

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Tuesday, 09 December 2014 15:32

Belonging to Microsoft, Bing Search Engine is installed by default on PCs. This is one of the reasons why it is still being used every day by lots of people.

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