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360° approach to mobile advertising

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Thursday, 08 October 2015 14:44

Mobile is Crucial ! Over the past couple of years, we all heard that mobile traffic is increasing, that UX on mobile is super important, that having a mobile responsive website or an app is a standard. In short, having a mobile presence is not a luxury anymore. In the last year, many companies have developed a mobile presence, which typically consists of having a mobile (responsive) website and/or mobile app.

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A practical guide on facebook retargeting through Adroll

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Friday, 02 October 2015 16:44
Adroll is one of the retargeting worldwide leader with over 20.000 clients in 150 countries. Adroll is a unique platform allowing to reach your customers intelligently across different devices on Facebook, Twitter, and millions of websites.
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Google Analytics tags migration to Google Tag Manager in a multi-site environment

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Monday, 28 September 2015 07:55


More than one year ago my colleague Stephane wrote an article about Google Tag Manager implementation basics. As a reminder this tool is a tag management system launched in 2012 by Google. It facilitates every digital marketeers’ lives because it allows to trigger several tags without modifying the source code of your website. Everything is managed in the powerful and user-friendly Google interface.

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6 ways to optimise your Facebook campaign’s performance

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Tuesday, 22 September 2015 10:45

Advertising on Facebook has proven to be efficient. Over the years , the social media giant collected a lot of demographic data. Because of big investments in the platforms, it successfully managed to transform the demographic data into an interesting advertising platform for online marketers. As online marketers, we are constantly searching to improve the online performance of our ads. Improving the performance on Facebook advertising is still rather new to a lot of online advertisers. Besides some best practices on how to create visuals, Facebook does not have extensive resources on how to optimise your ads on Facebook. To guide you in your search on how to optimise Facebook campaigns, we provided 6 tips that can help you increase your performance.

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How to set your Facebook campaign in line with your Business objective?

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Friday, 21 August 2015 13:44

5 steps to keep in mind before diving into Facebook advertising

Over the last months, seeing “Sponsored Posts” and ads on Facebook has become as natural as the ads on Google Search. The social platform is now a complete advertising tool, offering multiple ways to sell, promote, drive awareness, and plenty more on desktop or mobile.

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Press Release - Brussels, 31 July 2015

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PRESS RELEASE - Brussels, 31 July 2015 - Digital Advertising & Business Intelligence Agency Semetis today announced being awarded Google Tag Manager Company Certification.

With this certification, Semetis strengthens its exclusive partnership with Google and becomes the first Google Tag Manager Certified Partner in Belgium and one of the very first certified agencies worldwide. Semetis successfully passed the rigorous technical exam and impressed Google with its current clients Google Tag Manager implementations.

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