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Product Listing Ads (PLA): Feed optimization

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Wednesday, 04 May 2016 06:56

Feed-based advertising is already commonly used by e-marketers. Either through Product Listing Ads (PLA) campaigns or Dynamic Search Ads (DSA) campaigns Google has always been offering this kind of online advertising solutions. They have been increasingly pushing those feed-based products during the last few months (Dynamic Remarketing, Shoppable TrueView i.a.).

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Enhance Ad Campaigns with Weather Data

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Monday, 25 April 2016 07:42

In the world of digital advertising, one of the current trends is real time synchronization of advertising campaigns taking into account external factors that might influence the performance of those campaigns. Indeed, more and more advertisers are talking about synchronizing the launch of their campaigns with elements such as their TV spot schedule, the results of a sport event or even the weather.

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Measure your offline conversions in Google Analytics with the measurement protocol

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Wednesday, 20 April 2016 09:39
It has become increasingly easier for marketers and web analysts to track visitors on their websites over the past few years. On the one hand, web analytics tools have been widely improved and adapted to the need to attribute online conversions to media investments. On the other hand, Tag Management Systems (TMS) have allowed the industry to partially bypass IT teams, making our lives much easier.
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Google Analytics Premium: 4 things to keep in mind if you’re looking to upgrade

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Monday, 18 April 2016 07:51

Since a couple of months I’m working on an account which has recently been upgraded from a standard Google Analytics account to the Google Analytics Premium level. What’s more, it has recently been absorbed by the 360 release Google launched. (You’ll find more information in this article, written by my colleague Maxime.)

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Google Analytics 360 Suite: a marketing (r)evolution

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Thursday, 31 March 2016 06:48

Exciting times are ahead for the Digital Marketing aficionados and ‘data scientists’ among us. To be more specific, Google has recently released their new enterprise solution: Google Suite 360. Google tells us it’s a revolution, but isn’t it rather a logical and (long)expected evolution?

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Accessing The Google Analytics API through R Studio

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Tuesday, 29 March 2016 07:01

1. Introduction

Some say code is eating the world, others say it’s data that’s eating our planet. Whatever the perspective, one thing is for sure - API’s are at the center of it all.

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