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Optimize your digital advertising campaigns with Google Analytics sociodemographic data

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Wednesday, 29 October 2014 16:00

Since October 2013 sociodemographic data about website visitors is available for AdWords and Google Analytics users. This new data allows advertisers to have a better picture of who is coming on their website and to use it for their marketing campaigns. This advanced data may lead to interesting optimizations and business growth.

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The Dos and Don’ts of Google AdWords Mobile App Promotion

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Wednesday, 22 October 2014 17:17

The rise of mobile

Over the past few years we have seen how mobile devices are quickly gaining ground towards being the device of choice for searching the web. They went from barely representing 1% of total web browsing in early 2011 to a staggering 23% in August this year.

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Automate your reports thanks to the Google Analytics API

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Friday, 22 August 2014 17:09

Do you spend hours and hours every week creating and updating reports? Then this should be very useful for you.

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Five Important Things to Keep in Mind When Restructuring Large Adwords Accounts

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Tuesday, 19 August 2014 14:58

For E-Commerces’ the online world is their playground. These E-Commerces are important clients with a large Adwords account. Some of them are active in different countries and target different languages, they have a large stock of products or services, add from time to time new products to their product list and change on a regular base their promos. Conclusion, they have a large account with an extended structure of different campaigns, adgroups, PLA,..

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Semetis approved to become a Google Analytics Premium Reseller

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Wednesday, 06 August 2014 14:26

Brussels – 6 August 2014 - Semetis today announced it is entering into a strategic agreement with Google to become a Google Analytics™ Premium Reseller.

 

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Google Tag Manager: Put your click data into context

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Friday, 18 July 2014 08:48

You’ve set up Google Tag Manager to track clicks on your website. The numbers are coming in, but there’s something missing. You’re tracking only hints of behavior, but you’re missing the whole picture. To solve this, you need to put your click data into context.

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