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Unleash the power of labels in Google AdWords

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Friday, 15 May 2015 14:42
A good organization has always been a key element of effective resource management. Indeed, with a clear and consistent data structure and an easy access to information, more resources can be allocated to the analysis of data rather than to the retrieval. Labelling is a simple tool to sort, organize and retrieve information to process in any type of situation.
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Press release - Brussels, 11 May 2015

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PRESS RELEASE - Brussels, 11 May 2015 - Omnicom Media Group has acquired a majority stake in Semetis, the leading Digital Advertising and Business Intelligence agency in Belgium.

Established in 2009 by Nicolas Debray and Gabriel Goldberg, Semetis has become the Belgian market leader in optimizing digital advertising campaigns (search, branding, real-time-bidding, programmatic buying, mobile, social, local, remarketing), with the help of web analytics, digital business intelligence and tailor-made technologies. Semetis is fully accredited by Google (AdWords, Analytics, Analytics Premium & API), BING, Facebook and Doubleclick. Furthermore, Semetis has recently been awarded, for the 2nd consecutive year, “Gold” AMMA award in Belgium in the Search Marketing category.

Nicolas Debray, Semetis Managing Director & Co-Founder comments, "We are thrilled to join the Omnicom family at such a perfect timing. Over the last few months, while working with the Omnicom Media Group management we have built a trust relationship and have aligned our vision on the strategic way to combine the strengths of our two companies. Above all, we both share the same passion, enthusiasm and ambition for the development of the Belgian market."

"More than ever, we are looking forward to keep on delivering best-in-class services and technological solutions for our respective clients. This move allows us to confirm our leadership position in Digital Marketing while enabling us to grow even further our expertise in online and offline advertising, as well as extend our services to help Omnicom Media Group clients", says Gabriel Goldberg, Semetis Business Director & Co-Founder.

Dominique De Ville, Omnicom Media Group Belgium CEO comments, "These last 6 years, Gabriel and Nicolas have demonstrated their unique talent to build a successful premium digital agency. Their clear and ambitious vision will grow even faster within the Omnicom Media Group network. I am delighted to add their market-leading digital excellence to our Group proposition".

Colin Gottlieb, Omnicom Media Group EMEA CEO said "With the addition of Semetis to our team, Omnicom Media Group Belgium will have a powerful competitive edge as clients demand ever greater levels of effectiveness and efficiency, turning complexity into brilliant solutions. We are greatly impressed with Nicolas and Gabriel. They are a perfect fit with Omnicom Media Group".

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD Worldwide and PHD Network, leading global data and analytics company, Annalect, as well as several media specialist companies including search specialist Resolution, digital trading platform Accuen and Optimum Sports/Fuse.


How to implement User ID in your GTM Account

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Friday, 17 April 2015 09:28

Through Universal Analytics, Google has developed a number of new functionalities. One of them allows you to track users across different devices. It is a new way of collecting user information called “User ID”.

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Better decisions with Google Analytics Enhanced E-commerce (Part 2)

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Thursday, 26 March 2015 17:10

In our article of 5 March 2015, we presented you the new Enhanced Ecommerce reports available for Google Analytics accounts that are migrated to Universal Analytics. Those reports provide key insights to understand the pre-purchase ecommerce behavior. In this article, you will learn how to implement the Enhanced Ecommerce tracking on your website. We will have a look at the new ecommerce library, how to enable the Enhanced Ecommerce reports in Google Analytics and finally how to implement the new plugin on the website to send the information to Google Analytics. The implementations via hardcoding and via the Google Tag Manager will both be discussed.

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How to work with Facebook Business Manager?

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Monday, 16 March 2015 12:14

Last year, the advertising platform of the social media giant went through some important changes. In October 2014, the account structure changed completely. Only a few months later, in December, another important update was released: Facebook Business Manager.

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Better decisions with Google Analytics Enhanced E-commerce (Part 1)

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Thursday, 05 March 2015 10:35

What is Enhanced Ecommerce (Part 1/2)? In May 2014, the Enhanced Ecommerce beta was launched by Google Analytics. Every Google Analytics account is eligible to transfer to Enhanced Ecommerce since summer 2014. The new Enhanced Ecommerce analytics provides a lot of new insights and reports over the pre-purchase ecommerce behavior and the products and marketing actions performances. This is a remarkable evolution knowing that more and more people buy online. These new data and insights are becoming key for ecommerce players to take better decisions.

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