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Google Tag Manager: Put your click data into context

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Friday, 18 July 2014 08:48

You’ve set up Google Tag Manager to track clicks on your website. The numbers are coming in, but there’s something missing. You’re tracking only hints of behavior, but you’re missing the whole picture. To solve this, you need to put your click data into context.

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Google Tag Manager: The Basics

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Thursday, 10 July 2014 11:32

Tracking, tagging, conversions, transactions, button clicks, remarketing, what about being able to handle all these features with one single tool? That is what Google Tag Manager (GTM) offers.

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Semetis Power Tip: Tracking subdomains with Google Analytics

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Friday, 20 June 2014 10:50

One of our clients created an application located on the subdomain app.theirwebsite.com. On their main website, theirwebsite.com, they had multiple links to the application on the subdomain. Although we installed the same tracking code on both the main domain and the subdomain, Google Analytics recorded traffic for those website as traffic to two separate websites.

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What is your digital mobile strategy?

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Tuesday, 17 June 2014 08:02

Consumer behavior rapidly evolved towards the use of mobile devices. Therefore, the world of digital marketing has capitalized on the concept of mobile over the last few years. Digital platforms are evolving too, from Facebook’s monetisation strategy to Google AdWords’ Enhanced Campaigns. Google Analytics is also showing the way by allowing much more advanced “device” tracking than what was previously available. A new app specific tracking interface has been developed, and Universal Analytics is based on the idea that people go online via multiple devices, including mobile.

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Dynamic Remarketing - How to set up and why e-commerce websites cannot miss it

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Tuesday, 29 April 2014 21:46

Few months ago I wrote an article about Google Shopping and its benefits. It’s time to continue the story and talk about Dynamic Remarketing.

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Why should you consider Omniture as Web Analytics Platform?

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Tuesday, 22 April 2014 15:23
Beginning 2014, Adobe announced that his Omniture suite will be renamed “Adobe Analytics”. Concretely, it does not change a thing in the data processing and the interface. It just gives more Adobe brand impact on the platform. So let’s focus back on what Omniture is and how it differentiates from other platforms to be able to see what’s in it for you, shall we?
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