Logo Semetis
Semetis Google AdWords Qualified Company Semetis Google Analytics Qualified Company

semetis_premium-reseller-badge Semetis Google Tag Manager Qualified Company


Semetis : Marin Search Certified Specialist

Twitter Updates


Product Listing Ads (PLA): Feed optimization

PDF Print E-mail
Wednesday, 04 May 2016 06:56

Feed-based advertising is already commonly used by e-marketers. Either through Product Listing Ads (PLA) campaigns or Dynamic Search Ads (DSA) campaigns Google has always been offering this kind of online advertising solutions. They have been increasingly pushing those feed-based products during the last few months (Dynamic Remarketing, Shoppable TrueView i.a.).

Read more... [Product Listing Ads (PLA): Feed optimization]

Enhance Ad Campaigns with Weather Data

PDF Print E-mail
Monday, 25 April 2016 07:42

In the world of digital advertising, one of the current trends is real time synchronization of advertising campaigns taking into account external factors that might influence the performance of those campaigns. Indeed, more and more advertisers are talking about synchronizing the launch of their campaigns with elements such as their TV spot schedule, the results of a sport event or even the weather.

Read more... [Enhance Ad Campaigns with Weather Data]

Measure your offline conversions in Google Analytics with the measurement protocol

PDF Print E-mail
Wednesday, 20 April 2016 09:39
It has become increasingly easier for marketers and web analysts to track visitors on their websites over the past few years. On the one hand, web analytics tools have been widely improved and adapted to the need to attribute online conversions to media investments. On the other hand, Tag Management Systems (TMS) have allowed the industry to partially bypass IT teams, making our lives much easier.
Read more... [Measure your offline conversions in Google Analytics with the measurement protocol]

Google Analytics Premium: 4 things to keep in mind if you’re looking to upgrade

PDF Print E-mail
Monday, 18 April 2016 07:51

Since a couple of months I’m working on an account which has recently been upgraded from a standard Google Analytics account to the Google Analytics Premium level. What’s more, it has recently been absorbed by the 360 release Google launched. (You’ll find more information in this article, written by my colleague Maxime.)

Read more... [Google Analytics Premium: 4 things to keep in mind if you’re looking to upgrade]

Google Analytics 360 Suite: a marketing (r)evolution

PDF Print E-mail
Thursday, 31 March 2016 06:48

Exciting times are ahead for the Digital Marketing aficionados and ‘data scientists’ among us. To be more specific, Google has recently released their new enterprise solution: Google Suite 360. Google tells us it’s a revolution, but isn’t it rather a logical and (long)expected evolution?

Read more... [Google Analytics 360 Suite: a marketing (r)evolution]

Accessing The Google Analytics API through R Studio

PDF Print E-mail
Tuesday, 29 March 2016 07:01

1. Introduction

Some say code is eating the world, others say it’s data that’s eating our planet. Whatever the perspective, one thing is for sure - API’s are at the center of it all.

Read more... [Accessing The Google Analytics API through R Studio]

Newsletter Semetis

Sign up and receive our newsletter to keep you informed of our news, events, training ...


Semetis recruits eBusiness Analysts !

Copyright © 2009 - 2015 Semetis.
All rights reserved.