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Facebook to test 20% text limit removal

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Thursday, 09 June 2016 12:24

Facebook is testing to remove one of the biggest limitations in the visual of the ads, the reputed 20% text rule. In short, the maximum of 20% text to be used in the image will be abolished, and you will have more freedom in creating visuals.

Read more... [Facebook to test 20% text limit removal]
 

Major updates in Google AdWords: Expanded Text Ads and Bidding by device

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Monday, 30 May 2016 08:31

A few days ago, Google officially announced major and exciting upcoming upgrades to Google AdWords. You certainly remember that, earlier this year, Google already made a major change to the way it displays ads by removing text ads on the right hand side of the search result pages. Today, Google is announcing even bigger changes, certainly the biggest changes since the launch of AdWords over 15 year ago.

Read more... [Major updates in Google AdWords: Expanded Text Ads and Bidding by device]
 

Blog: newest update in Google Search: Google Maps now accessible via Location extensions

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Friday, 06 May 2016 08:00

A few days ago, Google announced a new change in Google Search Ads. Mainly Google Maps as an ad placement will be treated differently.

Read more... [Blog: newest update in Google Search: Google Maps now accessible via Location extensions]
 

Product Listing Ads (PLA): Feed optimization

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Wednesday, 04 May 2016 06:56

Feed-based advertising is already commonly used by e-marketers. Either through Product Listing Ads (PLA) campaigns or Dynamic Search Ads (DSA) campaigns Google has always been offering this kind of online advertising solutions. They have been increasingly pushing those feed-based products during the last few months (Dynamic Remarketing, Shoppable TrueView i.a.).

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Enhance Ad Campaigns with Weather Data

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Monday, 25 April 2016 07:42

In the world of digital advertising, one of the current trends is real time synchronization of advertising campaigns taking into account external factors that might influence the performance of those campaigns. Indeed, more and more advertisers are talking about synchronizing the launch of their campaigns with elements such as their TV spot schedule, the results of a sport event or even the weather.

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Measure your offline conversions in Google Analytics with the measurement protocol

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Wednesday, 20 April 2016 09:39
It has become increasingly easier for marketers and web analysts to track visitors on their websites over the past few years. On the one hand, web analytics tools have been widely improved and adapted to the need to attribute online conversions to media investments. On the other hand, Tag Management Systems (TMS) have allowed the industry to partially bypass IT teams, making our lives much easier.
Read more... [Measure your offline conversions in Google Analytics with the measurement protocol]
 

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