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Press Release - Brussels, 31 July 2015

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PRESS RELEASE - Brussels, 31 July 2015 - Digital Advertising & Business Intelligence Agency Semetis today announced being awarded Google Tag Manager Company Certification.

With this certification, Semetis strengthens its exclusive partnership with Google and becomes the first Google Tag Manager Certified Partner in Belgium and one of the very first certified agencies worldwide. Semetis successfully passed the rigorous technical exam and impressed Google with its current clients Google Tag Manager implementations.

Read more... [Press Release - Brussels, 31 July 2015]

Common issues with Google Analytics - Session 1 - Managing your referral traffic

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Monday, 27 July 2015 11:26


As regular google analytics users, many of you have already encountered what is called self-referral traffic. Self-referral traffic is traffic coming from your own domain coming in the list of referrers.

Read more... [Common issues with Google Analytics - Session 1 - Managing your referral traffic]

Shift the focus from Mobilegeddon to mobile user

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Wednesday, 24 June 2015 10:45

On April 21 2015 Google started to roll out its mobile friendly update and rumor has it that Bing’s mobile-friendly ranking algorithm is coming soon. Six weeks after Mobilegeddon, the Internet is dominated by articles sharing results of their studies looking at the impact of Google’s update. Many are postulating the same conclusion that the Mobile Apocalypse is an overblown hype. However, a small number of opponents state that the algorithm update is rolling out at a low pace and reiterate that the impact will be as expected in the long run. Due to the lack of evidence whether or not this release is greater than Panda or Penguin, this release continues to be subject of heated debate. Nonetheless, improving the mobile friendliness of your website is not a bad investment advice.

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The Evolution of Google Shopping

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Wednesday, 27 May 2015 07:50

In a previous article we wrote about the Google Shopping campaigns (also known as Product Listing Ads Campaigns): how it works, for whom it is useful, how to set it up, etc.

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Unleash the power of labels in Google AdWords

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Friday, 15 May 2015 14:42
A good organization has always been a key element of effective resource management. Indeed, with a clear and consistent data structure and an easy access to information, more resources can be allocated to the analysis of data rather than to the retrieval. Labelling is a simple tool to sort, organize and retrieve information to process in any type of situation.
Read more... [Unleash the power of labels in Google AdWords]

Press release - Brussels, 11 May 2015

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PRESS RELEASE - Brussels, 11 May 2015 - Omnicom Media Group has acquired a majority stake in Semetis, the leading Digital Advertising and Business Intelligence agency in Belgium.

Established in 2009 by Nicolas Debray and Gabriel Goldberg, Semetis has become the Belgian market leader in optimizing digital advertising campaigns (search, branding, real-time-bidding, programmatic buying, mobile, social, local, remarketing), with the help of web analytics, digital business intelligence and tailor-made technologies. Semetis is fully accredited by Google (AdWords, Analytics, Analytics Premium & API), BING, Facebook and Doubleclick. Furthermore, Semetis has recently been awarded, for the 2nd consecutive year, “Gold” AMMA award in Belgium in the Search Marketing category.

Nicolas Debray, Semetis Managing Director & Co-Founder comments, "We are thrilled to join the Omnicom family at such a perfect timing. Over the last few months, while working with the Omnicom Media Group management we have built a trust relationship and have aligned our vision on the strategic way to combine the strengths of our two companies. Above all, we both share the same passion, enthusiasm and ambition for the development of the Belgian market."

"More than ever, we are looking forward to keep on delivering best-in-class services and technological solutions for our respective clients. This move allows us to confirm our leadership position in Digital Marketing while enabling us to grow even further our expertise in online and offline advertising, as well as extend our services to help Omnicom Media Group clients", says Gabriel Goldberg, Semetis Business Director & Co-Founder.

Dominique De Ville, Omnicom Media Group Belgium CEO comments, "These last 6 years, Gabriel and Nicolas have demonstrated their unique talent to build a successful premium digital agency. Their clear and ambitious vision will grow even faster within the Omnicom Media Group network. I am delighted to add their market-leading digital excellence to our Group proposition".

Colin Gottlieb, Omnicom Media Group EMEA CEO said "With the addition of Semetis to our team, Omnicom Media Group Belgium will have a powerful competitive edge as clients demand ever greater levels of effectiveness and efficiency, turning complexity into brilliant solutions. We are greatly impressed with Nicolas and Gabriel. They are a perfect fit with Omnicom Media Group".

About Omnicom Media Group

Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service media networks OMD Worldwide and PHD Network, leading global data and analytics company, Annalect, as well as several media specialist companies including search specialist Resolution, digital trading platform Accuen and Optimum Sports/Fuse.

Read more... [Press release - Brussels, 11 May 2015]

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