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Planning Google Adwords Campaigns

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Media ConsumtionDescription: This training will allow you to understand the different approach between classical marketing (offline), online marketing (display) and Search. We also review a methodology for planning an AdWords campaign using the following tools: the keyword tool that includes data on the number of impressions, Insight for Search, Google Ad Planner, and indications on average cost per click by sector provided by Google Belgium.

Audience: The course is designed for media planners.

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