Understanding Google Analytics Multi-Channel Funnels |
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Goals - What does Google Analytics measure?
Beyond measuring pageviews, visits, visitors, traffic sources, campaigns, devices, countries, etc. Google Analytics allows us to measure actions. What do we mean by actions? We consider it to be Goals, Transactions and Events. |
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Read more... [Understanding Google Analytics Multi-Channel Funnels]
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Google Search and Encrypted Search |
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Google has begun to encrypt its searches end of 2011 (October 2011). It first started on Google.com before expending to more Google properties and countries in May 2012.
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Read more... [Google Search and Encrypted Search]
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Google Analytics: Attribution Models, Conversions and Traffic Acquisition |
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We are living in exciting times in the web analytics industry. Why? Because measuring capabilities keep getting better day after day. Google Analytics, the most used web analytics tool worldwide (2012) with its 82% market shares, keeps improving at a very rapid pace year after year. |
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Read more... [Google Analytics: Attribution Models, Conversions and Traffic Acquisition]
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How Important Is Segmenting with Google Analytics |
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A few days ago, we went through a highly relevant example of why analytics ninjas should always keep in mind to slice and dice their data. |
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Read more... [How Important Is Segmenting with Google Analytics]
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Social Media and SEO are interesting topics for any webmaster. Is there a link between the two? Does traffic coming from Social Media weigh a lot in your SEO strategy? Should you favor links from Social Media in your link-building strategy? |
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Read more... [Social Media and SEO]
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