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How to set your Facebook campaign in line with your Business objective?

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Friday, 21 August 2015 13:44

5 steps to keep in mind before diving into Facebook advertising

Over the last months, seeing “Sponsored Posts” and ads on Facebook has become as natural as the ads on Google Search. The social platform is now a complete advertising tool, offering multiple ways to sell, promote, drive awareness, and plenty more on desktop or mobile.

Read more... [How to set your Facebook campaign in line with your Business objective?]
 

Common issues with Google Analytics - Session 1 - Managing your referral traffic

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Monday, 27 July 2015 11:26

Introduction

As regular google analytics users, many of you have already encountered what is called self-referral traffic. Self-referral traffic is traffic coming from your own domain coming in the list of referrers.

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Shift the focus from Mobilegeddon to mobile user

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Wednesday, 24 June 2015 10:45

On April 21 2015 Google started to roll out its mobile friendly update and rumor has it that Bing’s mobile-friendly ranking algorithm is coming soon. Six weeks after Mobilegeddon, the Internet is dominated by articles sharing results of their studies looking at the impact of Google’s update. Many are postulating the same conclusion that the Mobile Apocalypse is an overblown hype. However, a small number of opponents state that the algorithm update is rolling out at a low pace and reiterate that the impact will be as expected in the long run. Due to the lack of evidence whether or not this release is greater than Panda or Penguin, this release continues to be subject of heated debate. Nonetheless, improving the mobile friendliness of your website is not a bad investment advice.

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The Evolution of Google Shopping

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Wednesday, 27 May 2015 07:50

In a previous article we wrote about the Google Shopping campaigns (also known as Product Listing Ads Campaigns): how it works, for whom it is useful, how to set it up, etc.

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Unleash the power of labels in Google AdWords

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Friday, 15 May 2015 14:42
A good organization has always been a key element of effective resource management. Indeed, with a clear and consistent data structure and an easy access to information, more resources can be allocated to the analysis of data rather than to the retrieval. Labelling is a simple tool to sort, organize and retrieve information to process in any type of situation.
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