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An introduction to Gmail Sponsored Promotions (GSP)

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Tuesday, 27 January 2015 12:12

Do you have troubles finding the right audience for your ad? Do you think that the classical targeting options aren’t detailed enough for your targeting idea? Gmail Sponsored Promotions is the solution for this problem.

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Upgrading to Universal Analytics: Path to successful transition

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Wednesday, 24 December 2014 15:08

Universal Analytics is the new Google Analytics. Since April 2nd , it is out of beta and upgrade has been made available to every Google Analytics account. In this article, we will try to answer some hot questions on the topic, and to provide some tips that will ensure the best possible transition.

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Create a good content SEO strategy : Semetis Case Study

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Monday, 15 December 2014 16:27

How to optimize the SEO? This question on Google makes 4 620 000 results appear. This topic is largely discussed over the internet.

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Opting for Bing Advertising? Pros and cons

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Tuesday, 09 December 2014 15:32

Belonging to Microsoft, Bing Search Engine is installed by default on PCs. This is one of the reasons why it is still being used every day by lots of people.

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How to manage your AdWords budget using advanced features?

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Tuesday, 02 December 2014 16:04

Whether you’re a small player using Google AdWords or a multinational, one thing is for sure, budgets for digital advertising don’t come easy so you need to squeeze every last drop out of them. There’s always an opportunity to tweak your existing AdWords campaigns in order get that extra conversion without paying more, but how? AdWords provides you with a tool that will definitely help you: Ad Scheduling.

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