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How to implement User ID in your GTM Account

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Friday, 17 April 2015 09:28

Through Universal Analytics, Google has developed a number of new functionalities. One of them allows you to track users across different devices. It is a new way of collecting user information called “User ID”.

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Better decisions with Google Analytics Enhanced E-commerce (Part 2)

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Thursday, 26 March 2015 17:10

In our article of 5 March 2015, we presented you the new Enhanced Ecommerce reports available for Google Analytics accounts that are migrated to Universal Analytics. Those reports provide key insights to understand the pre-purchase ecommerce behavior. In this article, you will learn how to implement the Enhanced Ecommerce tracking on your website. We will have a look at the new ecommerce library, how to enable the Enhanced Ecommerce reports in Google Analytics and finally how to implement the new plugin on the website to send the information to Google Analytics. The implementations via hardcoding and via the Google Tag Manager will both be discussed.

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How to work with Facebook Business Manager?

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Monday, 16 March 2015 12:14

Last year, the advertising platform of the social media giant went through some important changes. In October 2014, the account structure changed completely. Only a few months later, in December, another important update was released: Facebook Business Manager.

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Better decisions with Google Analytics Enhanced E-commerce (Part 1)

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Thursday, 05 March 2015 10:35

What is Enhanced Ecommerce (Part 1/2)? In May 2014, the Enhanced Ecommerce beta was launched by Google Analytics. Every Google Analytics account is eligible to transfer to Enhanced Ecommerce since summer 2014. The new Enhanced Ecommerce analytics provides a lot of new insights and reports over the pre-purchase ecommerce behavior and the products and marketing actions performances. This is a remarkable evolution knowing that more and more people buy online. These new data and insights are becoming key for ecommerce players to take better decisions.

Read more... [Better decisions with Google Analytics Enhanced E-commerce (Part 1)]

How the YouTube Trueview ad format functions ?

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Wednesday, 18 February 2015 09:59

YouTube became an essential tool for both individuals and professionals. With more than 3,8 billion unique users in Belgium in 2011, a great opportunity is offered to advertisers (see previous article for more information).

Read more... [How the YouTube Trueview ad format functions ?]
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