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Shift the focus from Mobilegeddon to mobile user

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Wednesday, 24 June 2015 10:45

On April 21 2015 Google started to roll out its mobile friendly update and rumor has it that Bing’s mobile-friendly ranking algorithm is coming soon. Six weeks after Mobilegeddon, the Internet is dominated by articles sharing results of their studies looking at the impact of Google’s update. Many are postulating the same conclusion that the Mobile Apocalypse is an overblown hype. However, a small number of opponents state that the algorithm update is rolling out at a low pace and reiterate that the impact will be as expected in the long run. Due to the lack of evidence whether or not this release is greater than Panda or Penguin, this release continues to be subject of heated debate. Nonetheless, improving the mobile friendliness of your website is not a bad investment advice.

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The Evolution of Google Shopping

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Wednesday, 27 May 2015 07:50

In a previous article we wrote about the Google Shopping campaigns (also known as Product Listing Ads Campaigns): how it works, for whom it is useful, how to set it up, etc.

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Unleash the power of labels in Google AdWords

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Friday, 15 May 2015 14:42
A good organization has always been a key element of effective resource management. Indeed, with a clear and consistent data structure and an easy access to information, more resources can be allocated to the analysis of data rather than to the retrieval. Labelling is a simple tool to sort, organize and retrieve information to process in any type of situation.
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How to implement User ID in your GTM Account

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Friday, 17 April 2015 09:28

Through Universal Analytics, Google has developed a number of new functionalities. One of them allows you to track users across different devices. It is a new way of collecting user information called “User ID”.

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Better decisions with Google Analytics Enhanced E-commerce (Part 2)

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Thursday, 26 March 2015 17:10

In our article of 5 March 2015, we presented you the new Enhanced Ecommerce reports available for Google Analytics accounts that are migrated to Universal Analytics. Those reports provide key insights to understand the pre-purchase ecommerce behavior. In this article, you will learn how to implement the Enhanced Ecommerce tracking on your website. We will have a look at the new ecommerce library, how to enable the Enhanced Ecommerce reports in Google Analytics and finally how to implement the new plugin on the website to send the information to Google Analytics. The implementations via hardcoding and via the Google Tag Manager will both be discussed.

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