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Publications

Business Case - Creating GTM variables based on existing DataLayers

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Tuesday, 16 August 2016 10:46

The goal of this case will be to look at data from a business perspective. The goal of Business Intelligence (in a web context) is to gain insights on how to increase business by optimising the website and the way users are acquired. In this article we’ll be focusing on how to leverage an existing technical implementation (that includes dataLayer variables) and sales data in order to create business specific dimensions (and audiences) that will allow you to optimise your actions in line with business objectives. Note that this exercise can be extended in order to map persona’s based on clear signals.

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Advertising on Foursquare: Foursquare for business

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Tuesday, 09 August 2016 16:17

Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages. In the last couple of years, it has evolved into an engine to discover new places with recommendations from a community that you trust. The biggest part of the users are between 18 and 29 years old and want to discover new places and share their experiences with other people.

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How to make DMP project a success in my organization

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Monday, 08 August 2016 08:09

For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has become more and more difficult. Indeed, from CRM to Web Analytics and advertising platforms, marketers have to handle different data sources making it more complex to define a unique user segmentation. That is where Data Management Platform (DMP) comes in.

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Automated reports with Supermetrics

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Friday, 05 August 2016 07:57

One of the biggest challenge digital marketing is facing, concerns the creation of value from the quantity of information. The data has to be reworked in order to extract valuable information for your business. It necessarily leads to a time-consuming process of retrieving, processing and analysing the data. These steps can last hours of work.

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Creating dynamic, automatically updating reports in Google Sheets

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Tuesday, 26 July 2016 10:25

In Google Sheets it’s super easy to create static reports. But did you know that creating dynamic, automatically updating reports is easy too? Awesome! As an example I’ll use HowWeBrowse.be, a website that shows the Belgian internet usage trends, based on aggregated data of some of Belgium’s most visited websites.

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