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Online video advertising: Comparing Facebook & YouTube

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Wednesday, 30 December 2015 08:40

As the marketing battle between Facebook for  video and YouTube  has been on for a few months now, we’ll cover in this article the characteristics that make each of these platform unique.

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A smart approach to Artificial Intelligence

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Tuesday, 29 December 2015 08:47

80 years ago, Alan Turing came up with the concept of the computer. Only 20 years later Artificial Intelligence (AI) had become an official field of study. Along the way, we went from having to teach machines what they needed to know to self-learning machines. For fun, we had them beat the chess world champion and popular game show (Jeopardy).

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Common issues with Google Analytics Session 3 - Google Analytics event tracking basics and methodology

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Friday, 18 December 2015 10:21

Google Analytics event tracking: the basics

Notion of event tracking

When users browse your website, they navigate from page to page, generating page loads. This is the main interaction that is tracked by Google Analytics, and the pages’ URLs are recorded quite simply.

Events are also interactions that website visitors have with your content. But these interactions happen independently from the usual page loads. The scope of interactions that can be tracked by events is very wide (interaction with media (video/sound play), filing of a contact form, activation of a live chat, file download, button click). Some events can even play a determining role (triggering a virtual URL). Events are specific to Google Analytics.

These interactions require custom implementation, and they deserve a moment of reflection in order to maximise the value that they will provide in your reports.
Read more... [Common issues with Google Analytics Session 3 - Google Analytics event tracking basics and methodology]
 

How to get the maximum out of the Google AdWords Paid & Organic report

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Thursday, 10 December 2015 09:05

Since summer 2013, Google AdWords offers its users access to the paid & organic report. The report gathers data on both your SEA performances as well as on your SEO results. It allows you to discover possible synergies between these two types of results on the Google Search Engine Result Page (SERP) as it provides you with data for paid and organic results on the same queries. Therefore we decided to conduct a small analysis for one of our clients who is active in the retail industry. You’ll find our methods and conclusions below.

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Best practices for dashboarding within Adobe SiteCatalyst

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Monday, 23 November 2015 09:15

Adobe SiteCatalyst

Before we dig into dashboarding within Adobe SiteCatalyst (previously known as Omniture), a short introduction on Adobe SiteCatalyst:

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