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Automated rules in Facebook Ads Manager

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Friday, 23 September 2016 17:18

Facebook has evolved a lot in the past 2 years, and fortunately, they keeps evolving, and improving their platform. Their latest change is a direct response to the third-party tools that work on top of Facebook like Smartly, SocialMoov or Sprinklr. Those platforms provide a full automation of your Facebook Ads, by applying automated rules. Facebook understood the need of automated rules, and applied them to the Facebook Ads Manager.

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Video is hot right now, here’s why!

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Tuesday, 13 September 2016 13:45

This is it… The end of summer! Kids (and parents) might be happy to get back to school but most of us wrinkle on the thought of an upcoming winter. To perpetuate the feeling of summer we are going to talk about the hottest kid on the block: video.


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Business Case - Creating GTM variables based on existing DataLayers

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Tuesday, 16 August 2016 10:46

The goal of this case will be to look at data from a business perspective. The goal of Business Intelligence (in a web context) is to gain insights on how to increase business by optimising the website and the way users are acquired. In this article we’ll be focusing on how to leverage an existing technical implementation (that includes dataLayer variables) and sales data in order to create business specific dimensions (and audiences) that will allow you to optimise your actions in line with business objectives. Note that this exercise can be extended in order to map persona’s based on clear signals.

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Advertising on Foursquare: Foursquare for business

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Tuesday, 09 August 2016 16:17

Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages. In the last couple of years, it has evolved into an engine to discover new places with recommendations from a community that you trust. The biggest part of the users are between 18 and 29 years old and want to discover new places and share their experiences with other people.

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How to make DMP project a success in my organization

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Monday, 08 August 2016 08:09

For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has become more and more difficult. Indeed, from CRM to Web Analytics and advertising platforms, marketers have to handle different data sources making it more complex to define a unique user segmentation. That is where Data Management Platform (DMP) comes in.

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