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Advertising Formats on the Google Display Network

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Ad Formats

Google lets you display your choice of text, image, Flash, and video ads on the Display Network to expand your multiple advertising and branding goals. With these ad formats, you can catch the interest of users in different ways.

Each Display Network publisher decides which ad types and sizes to display. As a result, you can maximize your chances of appearing on more Display Network placements if you create ads in various sizes and include at least one text ad per ad group.

However, Google Display Network ads must meet guidelines for quality and relevance. Also, it has to be reminded that advertisers won't be charged any additional fees to run different ad formats.

We sum up all Ad formats available on the Display network.

Text ads

Text ads are available in two forms. A standard text ad shares a given space with other ads on related topics. An expanded text ad fills the entire ad unit by itself. For most languages, text ads can contain (including spaces) 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URL.

Image ads

You can choose two types of image ads: static and animated. Static images must comply with the following file types: JPEG, .JPG, .PNG and GIF while animated can only be GIF or SWF (Flash) and cannot exceed 30 seconds. Both types cannot exceed 50 Kb and must meet standard IAB requirements for what matters size.

Video ads

Video ads may be submitted in any of these formats: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG. Video file size should not exceed 75MB. The maximum duration for the video is 4 minutes, but it might be preferable to keep it shorter due to modern attention spans. In fact, advertisers generally recommend to insert all of the highly relevant information for your ad in the first 15 seconds of the video.

Mobile ads

With the rapid expansion and reach of mobile devices which include smartphones, iPads, and more, Mobile presents opportunities to reach potential customers especially when they may be near one of your locations.

Mobile ads must lead to a mobile website. Advertisers have also the opportunity to add a 'Call' link to the end of your mobile text ads, so users can call immediately instead of visiting your mobile website. You may run text mobile ads, but different display ad options exist as well. There are 15 different mobile image ad sizes available, ranging from 167 x 30 pixels, to 200 x 200 pixels and larger. Also requirements differ for ads served on WAP phones and devices.

Rich Media

Rich media ads include video ads, Flash animated ads, and ads that mix text, animated content, and designs.

Video ads may be presented as:

  • Click-to-play as a video that plays when you click on the Play Button.*

  • In-video as an overlay message at the bottom of a video.

  • In-stream, as a video ad that plays at the beginning or end of a “content” video.

*Clicks on the play button are not computed as clicks on your reports. Google will only account clicks that lead users to the advertisers’ site.
 
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