Search Marketing - Adwords |
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Semetis relies on an expertise of search engine marketing built at the heart of Google. Google Adwords (Search or Display) is in fact a giant auction system where advertisers buy keywords and compete against each other. On top of that, Google manages more than 100 algorythms (commonly called the "quality score") which influence this auction system. Therefore search marketing campaigns have completely different fundamentals than any other media. They rely on case-specific reflection, pull-marketing approaches, active management and a strict methodology.
 Most Google Adwords campaigns are continuous in terms of visibility with seasonal peaks on specific actions, for example when they are integrated with offline advertising campaigns. We typically define a strategy based on your objectives (conversions, goals, Return on Investment). We then estimate a starting budget and deploy our methodology. We try to be as transparent as possible in our approach.
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