Understanding Search & Search Marketing

Description: This training provides a historical perspective and a long-term vision of Search. We explain the functioning of Google's search engine (indexing, crawling, page rank, search ..). Then we review the basic rules of Search Engine Optimization (SEO) but also the resources available for webmasters. We conclude with an overview of the advertising/Google AdWords and its relationship with SEO.

Audience: The training is aimed at an audience of marketing and sales executives who has no previous knowledge of Search. Training can also apply to executives/directors in order to understand the positioning of Search within the marketing mix.