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Web Analytics & Consulting

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A Web Analytics tool allows us to extract data from your website and measure traffic source acquisition, user behaviour and web business intelligence. We work with the main web analytics tools including Google Analytics, Omniture Sitecatalyst, Webtrends, Sitestats, comScore Digital Analytix... We are also Google Analytics Certified Partner.

Our services comprise both technical implementation and support as well as business and web consulting. Our eBusiness consultants help you set new standards of excellence in your industry.

Our service includes:

  • Back-office/tagging: We coordinate with your web department/IT and provide tracking tags with technical modifications across all sites. We first present a technical paper on implementation measures and then ensure the coordination and quality control with your web developers.
  • Front office/dashboard: After completing the first stage, we will create and improve profiles. We will develop filters and goals per profile. Then we will create the tailor-made reports. In specific cases we can build separate web applications/dashboards that includes the data with the help of APIs.
  • Methodology for tagging campaign URLs, interpret data, use advanced segmentations and custom reports.
  • Web Consulting: Our eBusiness consultants provide an on-going support on key issues like traffic acquisition, user behaviour and offline business intelligence. Furthermore, we help you better leverage your objectives (e-commerce or leads) with a clear business focus.
 

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