The Semetissians do it again. Another year where Semetis brilliant, distinctive and effective work is apparent to all. Producing a wide range of award-winning work, picking up the double more trophies than any other media agency at the AMMA Awards. They were already in the lead with no less than 8 nominations, and they managed to convert 5 of those. It is the third time in a row we see the Semetissians owning the night. In 2021 Semetis dominated the podium at both the IAB Mixx Awards and the AMMA Awards.
Semetis brings home:
- Gold Award for “Best Use of Data” with IPM. Serving accurate news using multi-source data scripts.
- Silver Award for “Best Use of Performance” with Bolt. Injecting offline data into our digital campaigns in order to optimize toward our north-star KPI: client acquisition.
- Bronze Award for “Best Use of Performance” with IPM. Increase newspaper readership by automating the process of bringing newest information to readers.
- Bronze Award for “Best Creative Media Use” with TotalEnergies. Creating an intimate “thank you” experience to customers using advanced customer matching, dynamic personalization and one-to-one interaction.
- Bronze Award for “Best Use of Data” with Carglass. Personalizing the most recognized jingles of all time through dynamic audio ads using geography and weather data.
Semetis, the most award-winning agency of the year but not Media Agency of The year. “We entered Brussels Expo, and then the adrenaline really kicked in. The nail-biting started. In a few hours we would find out if we would win Media Agency of the Year, and we did not. And, that is OK. Thirteen years ago, when this agency was launched Semetis was seen as the atypical kid on the block. Tonight, the Semetissian's innovative and data-driven work was the most talked about, showing that years do not define this agency. We did not win the cherry on the cake, but the Semetissians did not pass by unnoticed, and that is a big deal for us.” says Dhan Claes, Managing Director of Semetis.
So the business is firing on all cylinders, but what is the story? Semetis is about introducing a consulting arm, which is all about improving efficiency and productivity by embedding business and data that helps brands to thrive. It has been this theme of constant reinvention that makes Semetis stand out, as well as a track record that showed off not only the agency’s fire power, but also the tangible outcomes it helped brands achieve. Developing this distinctive culture has been impressive. “At a time when network media agencies are under scrutiny and financial pressure, Semetis stands out as a beacon of positive change and decency. Our founders should feel proud at how far their creation has come.” says Dhan Claes, Managing Director of Semetis.