Publications | Resources

Profit Margin Data in Google Ads

Profit Margin Bidding. Optimizing your Google accounts based on profit data.  It seems the logical next step in Smart bidding optimization. The idea behind Google Ads advertising is simple: You invest in order to get a sale (or any other type of conversion).   It should quickly...

The first Bing Shopping campaign in Belgium

Introduction Semetis is in the first agency in Belgium to launch Product Ads (shopping campaigns) on Microsoft Ads. From a performance point of view, launching Products Ads in Belgium is an important step for Bing. As you might know, Shopping ads on Google tend to perform well in terms of return...

Pinterest shopping

Pinterest, heaven on earth for those looking for creative ideas. Some of you might have your own account to pin DIY ideas, interior design or even some inspiration for in the kitchen. Others might even already be advertising on the platform.  Yes indeed. Pinterest is not only a social media...

Amazon Sponsored Products: Getting the Basics Right

When it comes to Retail, Amazon is a company that can not be overlooked. You can shop their enormous offer going from clothing, the latest tech or even your toilet paper. Their giant worldwide webshop has become indispensable to many consumers. As an online retailer they are a player to...

A short introduction to (Online) Trade Marketing

In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing.  Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers and suppliers in the offline world....

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