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The difference between the new AdWords IF function and ad customisers on the search network

In February 2017 Google has implemented a feature for AdWords which allows advertisers to customise their ads. Through this article, we will introduce to you the new feature and the difference towards the standard ad customiser. Ad customisers in AdWordsThe ad customisers help the advertiser to...

Shoppable Lightbox ads: introduction & best practices

A couple of months ago, Google announced the availability of Shoppable Lightbox ads in Belgium. This is a new way of feed-based advertising, so as Digital Marketing experts we were eager to test this out for you. Is this medium as effective and revenue-driving as Google Shopping? What filters...

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