Publications | Resources

ASO: keywords selection process for iOS & Android

The ranking of your app will depend a lot on the selection of the keywords. This is true for Apple Store and Google Play. We would recommend you to really take the time for this step because the most common mistake is to directly select keywords that generate most of the traffic and only focus on...

Automated Bidding in Search Ads 360

What is Automated Bidding in Search Ads 360? Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals. Search Ads 360 (previously called DoubleClick Search)...

How Supermetrics is making BigQuery accessible for marketers

A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, Bing,...

Attribution Over Time

If you are looking for a tutorial type of article giving you the 7 steps on “how to use attribution”. This article is not for you. If you expect to come out of this reading with a magic solution to help you define which budgets should be allocated to the different marketing initiatives you are...

Increase your Reach with Responsive Search Ads

In a world where machine learning is changing the way we advertise online, Google launched a new feature to further integrate machine learning in the creative of your Google search ads. With the use of Responsive Search Ads, the Google algorithm creates the best combination of your headlines and...

Web analytics, CDP’s, the cloud & AI, An ecosystem perspective

In our previous article we discussed the role & purpose of data within modern day business environments. The role of data is to be transformed into insights, in order to build better products & experiences which in return lead to business growth. We then further clarified how we could turn...

If data is the new oil, AI is the refinery & the Cloud is the pipeline

Data is the new oil. A tagline used over and over again to indicate the value & potential of raw data points as a resource for better decision making within business (& other) environments. While this might be true, the misconception with this tagline is that data as such is a product...

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