Semetis | Articles

Why visual sitelinks will improve your search results

Advantages of visual sitelinks The importance of using ad extensions on a frequent basis has many different reasons, but mainly it leads to gaining more real-estate on the search engine results page. Google continuously works on adding different ad extensions to give the advertiser the...

Snapchat Ads launched in Belgium

On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market. Even...

4 reasons why should you use Gmail Ads

Gmail Ads (formerly known as Google Sponsored Promotions) has been launched by Google a few years ago. Back in the days some of my colleagues gave you a really complete introduction about this exciting format. However my objective today is to convince you to make a good and efficient use of this...

Shoppable Lightbox ads: introduction & best practices

A couple of months ago, Google announced the availability of Shoppable Lightbox ads in Belgium. This is a new way of feed-based advertising, so as Digital Marketing experts we were eager to test this out for you. Is this medium as effective and revenue-driving as Google Shopping? What filters...

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