Publications | Resources

Roll out of Facebook messenger payments

Facebook just rolled out the digital wallet through Facebook Messenger in France and UK. We expect this feature to be rolled out in other countries soon as well. Throughout this article we will break it down what it means to users in terms of features and security. Context You are at a party...

Google organic posts - being organically social?

Having a promotion, event or announcement as an advertiser, you get your message out by inserting this in your existing ad texts, updating website content or getting social. When you have frequently promotions or events, this all implies changing your ad texts manually and/or taking into account...

Taking Google Analytics Intelligence for a quick spin

Artificial intelligence and machine learning are two concepts that will lie on the lips of every marketer in 2018. Google is one of the parties involved pushing the research in this field to the next level. This year, we see shimmers of this technology coming through in Google Analytics. First...

TealiumIQ vs Google Tag Manager

Tag Management Systems are omnipresent in today’s Digital Marketing & Web analytics industry.  TMS’s emerged in the late 2000’s to address the many opportunities and challenges posed by the explosive growth in digital marketing solutions.Tag Management Systems help companies to...

Facebook Split testing

Recently, Facebook rolled out its updated A/B testing tool, also known as Split testing, in Belgium. The update to split testing brings a fresh view on how advertisers can further improve their ad and campaign performances. This by basing themselves on data-driven insights. In the article we will...

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