Publications | Resources

Voice Search - How we built our first Google Assistant app

In this article we’ll share our journey on how we built our first Google Assistant application.We’ll also include some things we tried, so you don’t have to. To set the scene - Our first app wasn’t built using DialogFlow technology. DialogFlow was only used during the second application. This...

The voice landscape from a search perspective

Have you ever found yourself in a situation where you needed instant access to information but were on the go or just too busy? Just like many others, you probably turned to your mobile phone and searched the web to find what you were looking for. It’s all about convenience and the mobile...

Programmatic audio - Changing the way of buying audio ads online

In this article, we are taking a closer look at online audio advertising and how changes are being made in the way these ads are bought. First of all, we will hand you a brief introduction to what exactly programmatic audio buying is, followed by what the advantages are compared your standard...

How to start Advertising on Amazon

Amazon’s  Advertising The biggest ad companies are strongly increasing their investments in advertisements on Amazon. Omnicom Group is even planning to double its Amazon investments in 2018.  Where agencies were asked for strategies on Google and Facebook a couple of years, there is an...

Notes / Annotations in Google AdWords

Ever looked at your AdWords data and wondered what caused that spike in clicks again? Forget your pencils and all sort of extra documents you usually use in order to keep track of all changes and specific events in your AdWords accounts. Google Adwords recently launched a new feature called...

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