Publications | Resources

A very short introduction to Segment

Segment positions itself as a Customer Data Infrastructure or CDI. What that actually means is that they see themselves as the glue that binds any and all customer data points in order to create a holistic view of all interactions of a company with a customer. They don’t limit themselves to web...

2 ways of tracking cross-domain iFrames

If you ended-up reading this article, you probably know what an iFrame is and the struggle it can bring when it comes to tracking. If it’s your case, then you can jump to the concrete material of this article and the first alternative. For the others, here is a definition of an iFrame (source:...

ASO: keywords selection process for iOS & Android

The ranking of your app will depend a lot on the selection of the keywords. This is true for Apple Store and Google Play. We would recommend you to really take the time for this step because the most common mistake is to directly select keywords that generate most of the traffic and only focus on...

Automated Bidding in Search Ads 360

What is Automated Bidding in Search Ads 360? Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals. Search Ads 360 (previously called DoubleClick Search)...

How Supermetrics is making BigQuery accessible for marketers

A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, Bing,...

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