Publications | Resources

Amazon Sponsored Products: Getting the Basics Right

When it comes to Retail, Amazon is a company that can not be overlooked. You can shop their enormous offer going from clothing, the latest tech or even your toilet paper. Their giant worldwide webshop has become indispensable to many consumers. As an online retailer they are a player to...

A short introduction to (Online) Trade Marketing

In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing.  Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers and suppliers in the offline world....

15 ways to optimize your Facebook campaigns

You are about to launch your first Facebook campaigns or you have already launched some but are not satisfied with the results? Here are 15 effective tips to optimize and improve the results of your campaigns. 1. Choose the right campaign objective Before you start creating your campaign on the...

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