Publications | Resources

Fast introduction to podcasts

Audio industry background Regarding the audio media landscape, my colleague Jeroen has previously explained the concept of programmatic audio in an article titled ‘Programmatic audio - Changing the way of buying audio ads online’. In addition to these two trends, we are seeing very strong growth...

Four ways to debug a Segment setup

Building a Customer Data Infrastructure through Segment sets you up with a data pipeline that’s able to take data to a multitude of applications downstream. The quality of that data as well as the potential the data holds is tied directly to the quality of your technical specification as well as...

Optimization score: easily optimize your account

For several months, a new application has appeared on google ads accounts. Google now gives the possibility to know its optimization score. What does this mean? How to use it? What is the optimization score?  First of all, the optimization score is a percentage that highlights the potential...

Gaming, from ‘geeks only’ to mainstream. A fad or booming trend?

At Semetis, we are always on the lookout for the next big thing in advertising. One of the bigger trends in the market today is the gaming and live streaming industry. This industry is more and more present in our lives whether on the Internet or not.  In recent years, the gaming industry...

B2B marketing: a 3-Step Model for B2B marketing success

This article is the first in a series in which we’ll cover our vision on B2B marketing and present a pragmatic 3-step model for B2B marketing success.  Introduction Like a lot of B2C companies, many B2B companies are undergoing a so-called ‘digital transformation’ with the intent of fully...

Youtube Ad pods in 3 questions

You might have heard of it, and you most surely noticed it while browsing on Youtube, ad pods are now a thing. Here is a short article that will tell you all you need to know about them in 3 questions going from the explanation of the concept to how it can impact your ad performance.  1....

How to implement Hotjar polls on a single page application in an efficient manner

What is Hotjar? Before deep-diving into configuring polls on a single page application, let’s start with a quick overview of the tool itself. In short, Hotjar is a tool that allows you to understand the behaviour of the users on your website and spot what might be blocking them. The tool provides...

The Trade Desk: the Iphone of the DSP’s

In the digital advertising market there is a growing need for transparency and competition is becoming stronger over time. Marketers are confronted with rising expectations and lower budgets to invest, all this while having to guarantee a better return-on-investment. The demand-side platform The...

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