Publications | Resources

Monitor your competition in the Merchant Center

Keeping an eye on the competition should be an essential part of building the strategy of your business on all fronts. Knowing your competitors' do's and don’t is necessary if you want to keep your edge and find ways to differentiate yourself in the eyes of your customer. It will give you...

How to get started with CRO experiments

If you are working for a company which is generating online conversions, you probably already looked for ways to generate more conversions on your website. This can be done thanks to Conversion Rate Optimization. CRO is a process that will help you improve the conversion rate of your website, by...

How ITP & GDPR are affecting your marketing results

This article is part of a series of 2 articles. The purpose here is to give you more context around the current status of cookies in marketing and the impact of ITP on your marketing/analytics platforms. Our next article will then go deeper and will sketch a clear vision on the future of...

Profit Margin Data in Google Ads

Profit Margin Bidding. Optimizing your Google accounts based on profit data.  It seems the logical next step in Smart bidding optimization. The idea behind Google Ads advertising is simple: You invest in order to get a sale (or any other type of conversion).   It should quickly...

The first Bing Shopping campaign in Belgium

Introduction Semetis is in the first agency in Belgium to launch Product Ads (shopping campaigns) on Microsoft Ads. From a performance point of view, launching Products Ads in Belgium is an important step for Bing. As you might know, Shopping ads on Google tend to perform well in terms of return...

Pinterest shopping

Pinterest, heaven on earth for those looking for creative ideas. Some of you might have your own account to pin DIY ideas, interior design or even some inspiration for in the kitchen. Others might even already be advertising on the platform.  Yes indeed. Pinterest is not only a social media...

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