Publications | Resources

What is Google Smart Display ?

There are now over 3 million apps and websites on the Google Display Network, and almost as many ways to target your ads over the internet. While all these targeting options allow advanced advertisers to have full control over their advertising & performances, it might be quite overwhelming...

How Google shut up the Apple ITP announcement

Back in June, Apple introduced Intelligent Tracking Prevention (ITP) which goal is to limit third-party trackers from capturing cross-site browsing data. Only a few month later, Google thumbs at Apple nose and comes up with a response to the ITP measure, ensuring conversion tracking is...

What is Black Friday?

What is Black Friday and how is it impacting the advertising industry? If you have listened to the radio, watched TV or browsed the web in the month of November, you have heard about Black Friday. For the last couple of years (yes, it's that recent in Belgium), it is the absolute marketing...

Roll out of Facebook messenger payments

Facebook just rolled out the digital wallet through Facebook Messenger in France and UK. We expect this feature to be rolled out in other countries soon as well. Throughout this article we will break it down what it means to users in terms of features and security. Context You are at a party...

Google organic posts - being organically social?

Having a promotion, event or announcement as an advertiser, you get your message out by inserting this in your existing ad texts, updating website content or getting social. When you have frequently promotions or events, this all implies changing your ad texts manually and/or taking into account...

Taking Google Analytics Intelligence for a quick spin

Artificial intelligence and machine learning are two concepts that will lie on the lips of every marketer in 2018. Google is one of the parties involved pushing the research in this field to the next level. This year, we see shimmers of this technology coming through in Google Analytics. First...

More Articles ...

Page 1 of 15

Get in touch

Semetis | 44 Rue des Palais, 1030 Brussels - Belgium

+32 (0)2 211 34 50

welcome@semetis.com

Connect with us