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An introduction to the Doubleclick world – Programmatic and RTB

Digital undergoes a lot of different evolutions, including going from manual to programmatic. This is a way of doing auction-based advertising that involves different parties, which includes a demand side, publisher, advertiser and the ad exchange. In short, programmatic is an automated format of...

Generate valuable leads for your business thanks to Facebook Lead Ads

Lead Ads are a specific format available on Facebook, which is focused on generating leads for your business. While looking similar to a traditional click to website ad, the real difference appears when the user clicks on the “Sign up” button. Instead of redirecting to a website, an app or a...

Why it is time for you to migrate to HTTPS

When asked about HTTPS and its benefits, people often believe that the only purpose of the HTTPS is to protect user’s sensitive data or password. The reality is actually much more complex. Indeed, the benefits of supporting HTTPS on your website go far beyond “just” protecting user’s sensitive...

What do indirect conversions mean for my digital advertising?

Conversions are the lifeblood of digital advertising. They are often also referred to as leads, sales, goals, purchases, visits or subscriptions. With the digitisation of advertising, advertisers and their agencies have been submerged with data and performance measurement. And this is...

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