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Automated reports with Supermetrics

One of the biggest challenge digital marketing is facing, concerns the creation of value from the quantity of information. The data has to be reworked in order to extract valuable information for your business. It necessarily leads to a time-consuming process of retrieving, processing and...

Creating dynamic, automatically updating reports in Google Sheets

In Google Sheets it’s super easy to create static reports. But did you know that creating dynamic, automatically updating reports is easy too? Awesome! As an example I’ll use HowWeBrowse.be, a website that shows the Belgian internet usage trends, based on aggregated data of some of...

Why you should give Adform a try?

Adform is a global digital media advertising technology company. Adform positions itself as a simple and all in one platform for digital advertising. In the digital jungle of acronyms and platforms we live in, Adform tries to play its card by grouping and simplifying the current way of...

Facebook to test 20% text limit removal

Facebook is testing to remove one of the biggest limitations in the visual of the ads, the reputed 20% text rule. In short, the maximum of 20% text to be used in the image will be abolished, and you will have more freedom in creating visuals.

Product Listing Ads (PLA): Feed optimization

Feed-based advertising is already commonly used by e-marketers. Either through Product Listing Ads (PLA) campaigns or Dynamic Search Ads (DSA) campaigns Google has always been offering this kind of online advertising solutions. They have been increasingly pushing those feed-based products...

Enhance Ad Campaigns with Weather Data

In the world of digital advertising, one of the current trends is real time synchronization of advertising campaigns taking into account external factors that might influence the performance of those campaigns. Indeed, more and more advertisers are talking about synchronizing the launch of their...

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