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An introduction to the Doubleclick world – Programmatic and RTB

Digital undergoes a lot of different evolutions, including going from manual to programmatic. This is a way of doing auction-based advertising that involves different parties, which includes a demand side, publisher, advertiser and the ad exchange. In short, programmatic is an automated format of...

Generate valuable leads for your business thanks to Facebook Lead Ads

Lead Ads are a specific format available on Facebook, which is focused on generating leads for your business. While looking similar to a traditional click to website ad, the real difference appears when the user clicks on the “Sign up” button. Instead of redirecting to a website, an app or a...

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