Articles | Resources

Choose the right metrics

24th November, 2020 Grégoire le Hardy

Throughout my years at Semetis, I have come across a lot of different tracking requests. Some were good, others excellent, but some did not really make sense. In this article, I am going to try and highlight what makes up a good metric and why you should or should not measure something. With the...

The new Google Analytics (GA4) - How to get started from an existing GA account

10th November, 2020 Charlie Deschamps

Google Analytics

If you’re using Google Analytics on a regular basis, you must have seen a notification popping up in your account, asking you to try out the new Google Analytics property: GA4. Indeed, Google has finally launched their new version of Analytics based on the foundations of the App+Web property that...

Microsoft Launches Its Free Web Analytics Product: Clarity

10th November, 2020 Grégoire le Hardy

Web Analytics

Last week, Microsoft announced the launch of their web analytics tool. The tool claims to focus on behavioral analysis in an attempt to improve the overall user experience. Moreover, security has been built-in from the start as GDPR compliance is one of the product’s cornerstones What is...

Google Analytics 4 is there!

5th November, 2020 Grégoire le Hardy

Google finally launched their new product after many exciting months of bèta testing their App + Web property. Indeed, Google Analytics 4 is now the main property type in Google Analytics. If you are creating a new property today, you will end up with a GA4 property by default which will...

How to use Smartly to set-up Weather triggered campaigns

4th November, 2020 Femke Timmermans

During the summer period, many companies run their summer campaigns promoting products like barbecues, swimming pools,... They often develop sunny creatives to fit the summer period and resonate with people. However, the Belgian weather is very volatile and an advertisement with a swimming pool...

Data Studio Tip: How to report on multiple conversions

3rd November, 2020 Robbe Desmyttere

In Google Data Studio, you most likely have multiple conversions you want to report on. Either you have a webshop for which you want to track your sales, but you also want to track other micro conversions, such as people adding an item to the cart or people simply clicking on product details. If...

Monitor your competition in the Merchant Center

8th October, 2020 Jennifer Nollet

Google

Keeping an eye on the competition should be an essential part of building the strategy of your business on all fronts. Knowing your competitors' do's and don’t is necessary if you want to keep your edge and find ways to differentiate yourself in the eyes of your customer. It will give you...

How to get started with CRO experiments

29th September, 2020 Justine Heeren

If you are working for a company which is generating online conversions, you probably already looked for ways to generate more conversions on your website. This can be done thanks to Conversion Rate Optimization. CRO is a process that will help you improve the conversion rate of your website, by...

Cookieless Series Part 1 - How ITP & GDPR are affecting your marketing results

29th September, 2020 Frédéric Palella

This article is part of a series of 7 articles. The purpose here is to give you more context around the current status of cookies in marketing and the impact of ITP on your marketing/analytics platforms. Our next article will then go deeper and will sketch a clear vision on the future of...