Articles | Resources

What is Server-side GTM and why should you care? A very short introduction.

13th August, 2020 Glenn Vanderlinden

Google

What is server-side GTM? Server-side GTM is Google’s solution to move tags and scripts that are usually deployed through GTM in the browser to a server location. Google describes the benefits as follows: “Server-side GTM allows advertisers to move many third-party tags off their site and...

Profit Margin Data in Google Ads

10th August, 2020 Olivier Mannekens

Profit Margin Bidding. Optimizing your Google accounts based on profit data. It seems the logical next step in Smart bidding optimization. The idea behind Google Ads advertising is simple: You invest in order to get a sale (or any other type of conversion). It should quickly...

The first Bing Shopping campaign in Belgium

6th August, 2020 Sebastiaan Reeskamp

Advertising

Introduction Semetis is in the first agency in Belgium to launch Product Ads (shopping campaigns) on Microsoft Ads. From a performance point of view, launching Products Ads in Belgium is an important step for Bing. As you might know, Shopping ads on Google tend to perform well in terms of return...

Upgrade customer/prospect’s relationship with your brand using Google’s New 1:1 Business Messages

5th August, 2020 Morgane De Roy

The higher convenience and fastness you offer to a consumer for reaching out to your business (for information, answer or support) the better. This is key in developing a positive brand-user experience and it can have a strong impact on your business results. Messaging is becoming one of the best...

The first Google shopping campaign with partners in Belgium

17th July, 2020 Olivia Lohest

We are very pleased to announce that Semetis is the first Belgian agency to have launched a Shopping Campaign with Partners with the collaboration of Vanden Borre and Samsung. However, you may not have heard of this new type of campaign. If this is the case, this article is for you! We...

Pinterest shopping

11th June, 2020 Femke Timmermans

Pinterest, heaven on earth for those looking for creative ideas. Some of you might have your own account to pin DIY ideas, interior design or even some inspiration for in the kitchen. Others might even already be advertising on the platform. Yes indeed. Pinterest is not only a social media...

Amazon Sponsored Products: Getting the Basics Right

29th May, 2020 Jennifer Nollet

Advertising

When it comes to Retail, Amazon is a company that can not be overlooked. You can shop their enormous offer going from clothing, the latest tech or even your toilet paper. Their giant worldwide webshop has become indispensable to many consumers. As an online retailer they are a player to...

A short introduction to (Online) Trade Marketing

23rd April, 2020 Astrid Fabri

In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing. Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers and suppliers in the offline world....

How to combine Shared Budgets and Smart Bidding Strategy

15th April, 2020 Olivier Mannekens

Why combine Shared Budget and Smart Bidding in Google Ads? You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency. More specifically, you want to automate budget management and automate bidding in Google Ads. Automated budget...