Articles | Resources

Voice Assistance - How to integrate voice into your digital transformation roadmap

3rd April, 2020 Dhan Claes

Aside from Google, Apple and Amazon we see more and more companies exploring the area of voice. As stated in the previous article “Voice Assistance - Is voice the new wave of digital transformation” the value proposition of voice AI is that it significantly improves customer experiences and in...

Voice Assistance - Is voice the next wave of digital transformation?

3rd April, 2020 Dhan Claes

It is being said that voice is the next wave after mobile, but actually, it is already here. If you are in the digital industry space you definitely need to understand the way voice will impact your business. Let’s start with some interesting statistical facts and predictions: In 2019 39% of...

Why is the future of MarkTech Stack all about CDPs and not DMPs ?

2nd April, 2020 Julien De Visscher

Context Marketeers have always been huge fans of acronyms. Some would say a way to complexify the simple tasks they are doing. It all started with media when terms such as CPC, CPM, CPA and DSP were thrown around. That evolved over the last years with the introduction of the term data management...

Programmatic Advertising on Waze: do or don’t?

23rd March, 2020 Robbe Desmyttere

It hasn’t been long since Waze made its inventory available programmatically. Less than a year ago, the platform only offered direct placements, while now, you can start buying placements through Display & Video 360. But how limited is their programmatic offer today? And is it worth investing...

Omnichannel & Local Strategies: A quick look back over 2019

23rd January, 2020 Eliot Dewilde

Now that 2019 is just behind us, it’s time to look back at one of the biggest trends of the year in digital marketing in Belgium: Omnichannel & Local strategies. As an agency, we indeed noticed that clients were more and more willing to jump on the O2O (Online to Offline) boat and to start...

15 ways to optimize your Facebook campaigns

22nd January, 2020 Olivia Lohest

You are about to launch your first Facebook campaigns or you have already launched some but are not satisfied with the results? Here are 15 effective tips to optimize and improve the results of your campaigns. 1. Choose the right campaign objective Before you start creating your campaign on the...

Fast introduction to podcasts

10th January, 2020 Timothy Jacqmin

Audio industry background Regarding the audio media landscape, my colleague Jeroen has previously explained the concept of programmatic audio in an article titled ‘Programmatic audio - Changing the way of buying audio ads online’. In addition to these two trends, we are seeing very strong growth...

Four ways to debug a Segment setup

9th January, 2020 Glenn Vanderlinden

data

Building a Customer Data Infrastructure through Segment sets you up with a data pipeline that’s able to take data to a multitude of applications downstream. The quality of that data as well as the potential the data holds is tied directly to the quality of your technical specification as well as...

Optimization score: easily optimize your account

26th December, 2019 Floriane Defacqz

For several months, a new application has appeared on google ads accounts. Google now gives the possibility to know its optimization score. What does this mean? How to use it? What is the optimization score? First of all, the optimization score is a percentage that highlights the potential...