Articles | Resources

Gaming, from ‘geeks only’ to mainstream. A fad or booming trend?

20th December, 2019 Alexandre Vanhemelryck

At Semetis, we are always on the lookout for the next big thing in advertising. One of the bigger trends in the market today is the gaming and live streaming industry. This industry is more and more present in our lives whether on the Internet or not. In recent years, the gaming industry...

B2B marketing: a 3-Step Model for B2B marketing success

20th December, 2019 Maxime Vandenbussche

This article is the first in a series in which we’ll cover our vision on B2B marketing and present a pragmatic 3-step model for B2B marketing success. Introduction Like a lot of B2C companies, many B2B companies are undergoing a so-called ‘digital transformation’ with the intent of fully...

Youtube Ad pods in 3 questions

19th December, 2019 Astrid Fabri

You might have heard of it, and you most surely noticed it while browsing on Youtube, ad pods are now a thing. Here is a short article that will tell you all you need to know about them in 3 questions going from the explanation of the concept to how it can impact your ad performance. 1....

How to implement Hotjar polls on a single page application in an efficient manner

13th December, 2019 Victoire Vincent

What is Hotjar? Before deep-diving into configuring polls on a single page application, let’s start with a quick overview of the tool itself. In short, Hotjar is a tool that allows you to understand the behaviour of the users on your website and spot what might be blocking them. The tool provides...

The Trade Desk: the Iphone of the DSP’s

10th December, 2019 Emile Cras

data

In the digital advertising market there is a growing need for transparency and competition is becoming stronger over time. Marketers are confronted with rising expectations and lower budgets to invest, all this while having to guarantee a better return-on-investment. The demand-side platform The...

New Google Search Lead Form Extensions - A seamless way to generate leads on mobiles & tablets

9th December, 2019 Morgane De Roy

Google

The dominance of mobile devices in both daily usage and web traffic trends is turning lead generation marketing into a complex challenge for businesses who aim to capture more volume of high-intent prospects. Indeed, while navigating on smaller screens with endless distractions and in-between...

How to set up the new App+Web property in Google Analytics?

9th December, 2019 Charlie Deschamps

Google Analytics

A quick guide to get you started Unless you’ve been living under a rock (or took a super long holiday...lucky you), you must have heard that Google recently launched a new property feature: App+Web We’ve even written an article about the launch of App+Web, so you have no excuse. This new...

The infinite fragmentation, a perspective on the evolution of the digital advertising industry

25th November, 2019 Julien Cornet

1960 to 2054 - A century of evolution for the advertising industry Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often with an extra dose...

Google launches a new Attribution Beta

20th November, 2019 Grégoire le Hardy

A couple of days ago, you might have seen a new tab in your Google Analytics report: Attribution Beta. This news Beta from Google did not make a lot of noise in the news, but only a couple of weeks after the launch of the “Web + App” properties in Google Analytics, it is another big move...