Publications | Resources | Page 18

What is your digital mobile strategy?

Consumer behavior rapidly evolved towards the use of mobile devices. Therefore, the world of digital marketing has capitalized on the concept of mobile over the last few years. Digital platforms are evolving too, from Facebook’s monetisation strategy to Google AdWords’ Enhanced Campaigns. Google...

Why should you consider Omniture as Web Analytics Platform?

Beginning 2014, Adobe announced that his Omniture suite will be renamed “Adobe Analytics”. Concretely, it does not change a thing in the data processing and the interface. It just gives more Adobe brand impact on the platform. So let’s focus back on what Omniture is and how it differentiates from...

SEO best practices when splitting a website

Sometimes, for strategic, marketing or financial reasons, companies wish to split their website in order to better separate activities. For instance, you can be an enterprise running B2B and B2C activities and willing to clearly split them. You can also be a real estate agency which wants to...

Measurement of cross-device conversions in AdWords

A multi-device advertising environment We are living more and more in a multi-device world. Mobile internet is growing rapidly and tablets and smartphones are becoming more common in our daily lives. Different devices are being consulted during the customer buying cycle. Marketing investment...

AdWords Remarketing Lists for search Ads (RLSA)

After we published the article on the evolution of remarketing we realized that remarketing lists for search ads (RLSA) needed some extra attention. In this post we would like to further elaborate the function, the implementation in AdWords, the different strategies and our experience. What is...

Performances of Google Search Partners Network

We all know that Google is partners with a few search website to enlarge its Search Engine potential. While we do not really have access to a clear list of these partners, we know they exist and we can identify them thanks to the mention “powered by GoogleTM” next to the search box:

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