Articles | Resources

YouTube SEO - Why should you care ?

19th November, 2019 Cédric Lequenne

YouTube

We won’t teach you anything by telling you that videos are, and will keep being a powerful (if not the most powerful) tool in terms of content marketing. Videos are a great means to create strong emotional connections by visually capturing the attention of customers, leading to higher brand...

Improve efficiency with “Bulk Import & Export” in Facebook

19th November, 2019 Jiawen Chen

Facebook

Did you know that you could save more than 50% of your time on Facebook Ads Manager? Whether it is for creating new campaigns, using the structure of old campaigns or make adjustments to existing campaigns, you can simply use this powerful feature. Discover what “Bulk Import & Export” can mean...

How to leverage store visits for your business

25th October, 2019 Lieze Vande Keere

Omnichannel

Omnichannel is everywhere. A couple of years ago, this was a new phenomenon, but we’ve evolved towards a digital advertising spectrum where store visits are getting more and more incorporated in the marketing strategies and objectives. Store visits In short, store visits have the objective of...

Automation in Search Engine Advertising

25th October, 2019 Olivier Mannekens

The future of PPC Automation Do you work in digital advertising?Great, early retirement is waiting for you... Not exactly. But automation will change your job, that’s a given. Computers are getting faster.Algorithms are getting smarter.Artificial intelligence and machine learning are getting...

What impact do TV campaigns have on online website traffic?

11th October, 2019 Anne Mathieu

Advertising is everywhere: you can see ads on billboards near the bus station; you see them on your phone while navigating on apps; you hear them on the radio and you see them on TV at night while watching your evening show. As advertisers, we make sure to deliver relevant ads on the relevant...

A new function for Google Search: Gallery Ads

7th October, 2019 Femke Timmermans

What is it? Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and attractive....

Building data-driven persona’s

7th October, 2019 Timothy Jacqmin

Since the 2000s, it is common to hear that companies want to get closer to their respective customers to define themselves as customer-centric. Moreover, these companies have more and more individual customer data available through different channels. Thus, the marketing function moves gradually...

The future is here: a MarTech Solution for data-driven video without transcoding

2nd October, 2019 Dhan Claes

Data-driven creatives are the future of video content. Yet, the Marketing Technology landscape does not offer the appropriate solution. AdSomeNoise and Semetis’ experiences with data-driven marketing as services companies identified a gap in the MarTech tool universe that they could uniquely fill....

Improve efficiency with Structured Data Files in Display & Video 360

29th August, 2019 Justine Heeren

What are SDF? Structured Data Files (SDF) spreadsheets are .csv files that make it easy to create and edit campaigns, insertion orders, line items, TrueView ads, TrueView Ad Groups & Inventory sources in Display & Video 360 (DV360). Why are they useful? SDF can help you...