Articles | Resources

All you need to know about Google Analytics Web + App

1st August, 2019 Cedric Lequenne

We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties. Image Source : Google Blog In a context where people are interacting when and how they...

A very short introduction to Segment

29th July, 2019 Glenn Vanderlinden

data

Segment positions itself as a Customer Data Infrastructure or CDI. What that actually means is that they see themselves as the glue that binds any and all customer data points in order to create a holistic view of all interactions of a company with a customer. They don’t limit themselves to web...

2 ways of tracking cross-domain iFrames

26th July, 2019 Grégoire le Hardy

If you ended-up reading this article, you probably know what an iFrame is and the struggle it can bring when it comes to tracking. If it’s your case, then you can jump to the concrete material of this article and the first alternative. For the others, here is a definition of an iFrame (source:...

ASO: keywords selection process for iOS & Android

21st June, 2019 Placide Mugenzi

Marketing

The ranking of your app will depend a lot on the selection of the keywords. This is true for Apple Store and Google Play. We would recommend you to really take the time for this step because the most common mistake is to directly select keywords that generate most of the traffic and only focus on...

Automated Bidding in Search Ads 360

24th May, 2019 Justine Heeren

What is Automated Bidding in Search Ads 360? Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals. Search Ads 360 (previously called DoubleClick Search)...

Audio Personalization with A Million Ads - A Scarlet Use Case

17th May, 2019 Frederic Palella

In our previous article, we introduced you to the concept of Dynamic Audio Personalisation (DAP). At Semetis we like to get our feet wet into emerging technologies and trends so in March 2019 we decided to launch a first use case. This case was built together with our client Scarlet, a player in...

How Supermetrics is making BigQuery accessible for marketers

30th April, 2019 Grégoire le Hardy

A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, Bing,...

The future is here: Semetis launches first Audio DCO ads in BE

24th April, 2019 Frederic Palella

A little more than 6 months ago my colleague Jeroen introduced you to the concept of programmatic audio in his article ‘Programmatic audio - Changing the way of buying audio ads online’. Shortly after, my colleague Glenn explained you how to be more data-driven in your creative approach for...

Attribution Over Time

18th April, 2019 Julien De Visscher

If you are looking for a tutorial type of article giving you the 7 steps on “how to use attribution”. This article is not for you. If you expect to come out of this reading with a magic solution to help you define which budgets should be allocated to the different marketing initiatives you are...