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The Trade Desk: the Iphone of the DSP’s

In the digital advertising market there is a growing need for transparency and competition is becoming stronger over time. Marketers are confronted with rising expectations and lower budgets to invest, all this while having to guarantee a better return-on-investment. The demand-side platform The...

How to set up the new App+Web property in Google Analytics?

A quick guide to get you started Unless you’ve been living under a rock (or took a super long holiday...lucky you), you must have heard that Google recently launched a new property feature: App+Web We’ve even written an article about the launch of App+Web, so you have no excuse. This new...

The infinite fragmentation, a perspective on the evolution of the digital advertising industry

1960 to 2054 - A century of evolution for the advertising industry Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often with an extra dose...

YouTube SEO - Why should you care ?

 We won’t teach you anything by telling you that videos are, and will keep being a powerful (if not the most powerful) tool in terms of content marketing. Videos are a great means to create strong emotional connections by visually capturing the attention of customers, leading to higher brand...

Improve efficiency with “Bulk Import & Export” in Facebook

Did you know that you could save more than 50% of your time on Facebook Ads Manager? Whether it is for creating new campaigns, using the structure of old campaigns or make adjustments to existing campaigns, you can simply use this powerful feature. Discover what “Bulk Import & Export” can mean...

How to leverage store visits for your business

Omnichannel is everywhere. A couple of years ago, this was a new phenomenon, but we’ve evolved towards a digital advertising spectrum where store visits are getting more and more incorporated in the marketing strategies and objectives. Store visits In short, store visits have the objective of...

Automation in Search Engine Advertising

The future of PPC Automation Do you work in digital advertising?Great, early retirement is waiting for you... Not exactly. But automation will change your job, that’s a given. Computers are getting faster.Algorithms are getting smarter.Artificial intelligence and machine learning are getting...

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