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Google will shut down Analytics for Mobile Apps in 2019

If you’re tracking and collecting data from your app with the help of Google Analytics (GA) for Mobile Apps, you definitely want to read this. Google recently announced that, as of October 2019, it will progressively sunset the collection, processing and reporting of data for its GA for mobile...

3 optimizations to rank your app higher in the Google Store

Mobile phones evolved in such a way that today we’ve become completely dependent on applications. Some might be for checking your destination while taking into the traffic others might inform you about today’s weather predictions. Their usage increases exponentially and the number of apps...

An Introduction to Customer Data Platforms (CDP’s)

It is not just a trend anymore. Modern marketers should make informed decisions by consulting data. Even though most companies nowadays own tons of data, only few leverage it to benefit their business goals. The problem lies in the fact that our data is fragmented in different silos. We have...

Can a robot do my job?

TLDR Yep, you’re doomed! The longer story The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological advancement was made, people were afraid it would take their jobs....

The ABC of advertising on LinkedIn

Generally speaking we only tend to think of linkedIn advertisement for recruitment purposes, while they are indeed strong in that specific alley, Linkedin is becoming a viable source of reaching the target audience for more and more brands.  This due to the fact that it’s investing more and...

Voice Search - How we built our first Google Assistant app

In this article we’ll share our journey on how we built our first Google Assistant application.We’ll also include some things we tried, so you don’t have to. To set the scene - Our first app wasn’t built using DialogFlow technology. DialogFlow was only used during the second application. This...

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