Publications | Resources | Page 2

How to start Advertising on Amazon

Amazon’s  Advertising The biggest ad companies are strongly increasing their investments in advertisements on Amazon. Omnicom Group is even planning to double its Amazon investments in 2018.  Where agencies were asked for strategies on Google and Facebook a couple of years, there is an...

Notes / Annotations in Google AdWords

Ever looked at your AdWords data and wondered what caused that spike in clicks again? Forget your pencils and all sort of extra documents you usually use in order to keep track of all changes and specific events in your AdWords accounts. Google Adwords recently launched a new feature called...

What is a Datalayer? An introduction

Introduction The concept “datalayer” is usually presented as the enabler to implement a lot of digital advertising/analytics projects. But datalayers stay unclear for many actors.This article will introduce the datalayer by explaining simply what it is, the business advantages and the state of...

TrueView for Action ads on YouTube

Currently, YouTube is mainly considered as an awareness-driving channel in media plans. Advertising on YouTube is not expected to directly generate sales or leads. However, with over 4 million monthly active users in Belgium and a changing buying behaviour, YouTube’s importance is increasing and...

How to implement a good online local strategy?

Relations between headquarters (HQ) and franchisees are not always easy to manage. They depend on each other as much as they count on each other. Today one of HQ’s main challenge is to understand how to best support its franchisees in their online transition/transformation. This kind of...

More Articles ...

Page 2 of 18

Get in touch

Semetis | 44 Rue des Palais, 1030 Brussels - Belgium

+32 (0)2 211 34 50

welcome@semetis.com

Connect with us