Articles | Resources

Increase your Reach with Responsive Search Ads

4th April, 2019 Jennifer Nollet

In a world where machine learning is changing the way we advertise online, Google launched a new feature to further integrate machine learning in the creative of your Google search ads. With the use of Responsive Search Ads, the Google algorithm creates the best combination of your headlines and...

Web analytics, CDP’s, the cloud & AI, An ecosystem perspective

25th March, 2019 Glenn Vanderlinden

In our previous article we discussed the role & purpose of data within modern day business environments. The role of data is to be transformed into insights, in order to build better products & experiences which in return lead to business growth. We then further clarified how we could turn...

If data is the new oil, AI is the refinery & the Cloud is the pipeline

19th February, 2019 Glenn Vanderlinden

data

Data is the new oil. A tagline used over and over again to indicate the value & potential of raw data points as a resource for better decision making within business (& other) environments. While this might be true, the misconception with this tagline is that data as such is a product...

Set up your Smart Shopping campaign in a few steps

28th December, 2018 Morgane De Roy

After having explained you in the Article 1 what is Smart Shopping, how it works and what it could bring you in terms of performance optimization. We’ll now guide you step by step in the set up of your Smart Shopping campaign. We’ll also share some recommendations that we hope will help you...

Boost your performance with Google Smart Shopping

28th December, 2018 Morgane De Roy

Showing up on top of the search results, visually appealing and displaying key product information in one shot, Google Shopping ads proved to be one of the most successful channels for brands to attract valuable consumers online at the very spot where most of them start looking for the products...

Why a high bounce rate is not necessarily a bad thing

26th December, 2018 Eliot Dewilde

Back to basics – Why a high bounce rate is not necessarily a bad thing Artificial intelligence, algorithms, DCO, CDP, smart biddings, voice search,… Digital marketing is getting more technical and complex that it has ever been. Nonetheless, coming back to the basics is sometimes necessary...

An extremely low CTR in Google Ads

24th December, 2018 Olivier Mannekens

Have you noted an extremely low CTR for some of your keywords ? Well, if you are wondering where it comes from you came to the right place. Even more, if you want to know who to tackle it, keep on reading ! Definition of Clickthrough rate (CTR) The Clickthrough rate is a ratio that represents...

On the front line of data-driven advertising

21st December, 2018 Glenn Vanderlinden

In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done? Open up the programmatic gates Truth be told, the...

Welcome to the digital advertising apocalypse

21st December, 2018 Glenn Vanderlinden

This piece of writing offers advertisers a peek into the future of advertising. No need to say that future is data-driven, but the extent of that data-drivenness might be larger than people in the industry might expect. This article aims to address the part that is often forgotten, the creative...