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New Google Advertising Formats

My colleague Stephane has recently asked me to write an article about the new advertising formats on Google and the evolution of Search Marketing. Indeed, having worked for over 7 years in the industry, I am sometimes considered by some as 'old'. Also, having participated in the opening of the...

New Google Analytics Advanced Segmentation

New Google Analytics Advanced Segmentation: What does it change? This Summer of 2013, Google Analytics is rolling out its new segmentation. Segmentation was a key feature when launched in October 2008 ( Since then...
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