Articles | Resources

Google Marketing Platform partners summit 2018: A sneak peek of 5 new features

21st December, 2018 Jennifer Hubert

About a month and a half ago, we attended the Google Marketing Platform partners Summit in San Francisco (#GMP2018). During two days Google product managers and developers gave presentations on the latest developments in Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Google...

3 optimizations to rank your app higher in the Apple Store

21st December, 2018 Placide Mugenzi

In the previous article, we tackled the optimization of app in the case of Google Play. When it comes to the optimization in the Apple Store, the process remains the same with an optimization based on keywords. Nevertheless, there are some différences that you should take into account. In order...

Google will shut down Analytics for Mobile Apps in 2019

21st December, 2018 Charlie Dechamps

Mobile

If you’re tracking and collecting data from your app with the help of Google Analytics (GA) for Mobile Apps, you definitely want to read this. Google recently announced that, as of October 2019, it will progressively sunset the collection, processing and reporting of data for its GA for mobile...

3 optimizations to rank your app higher in the Google Store

20th December, 2018 Placide Mugenzi

Mobile phones evolved in such a way that today we’ve become completely dependent on applications. Some might be for checking your destination while taking into the traffic others might inform you about today’s weather predictions. Their usage increases exponentially and the number of apps...

An Introduction to Customer Data Platforms (CDP’s)

10th December, 2018 Frédéric Palella

It is not just a trend anymore. Modern marketers should make informed decisions by consulting data. Even though most companies nowadays own tons of data, only few leverage it to benefit their business goals. The problem lies in the fact that our data is fragmented in different silos. We have...

Why Google leads Omnichannel Measurement ?

24th October, 2018 Julien De Visscher

The launch of the Store Visits in Google Analytics Big News! You might have heard it. Recently Google released a new beta feature: “Store Visits” for Google Analytics. What is it? Long story short, it allows to measure the link between website sessions and in-store visits. How does it work from...

Google Shopping: Google opens doors to non-Google Comparison Shopping Services (CSS)

18th October, 2018 Doriane Magnus

In 2017 Google was condemned by the European Commission to a record fine (2.4 billions Euros) for abuse of dominant position in the context of shopping search results. Why ? Because the European Commission estimated that Google was putting forward his own products in the search results (ie:...

Can a robot do my job?

24th September, 2018 David Peeters

TLDR Yep, you’re doomed! The longer story The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological advancement was made, people were afraid it would take their jobs....

The ABC of advertising on LinkedIn

10th September, 2018 Céline Vermeulen

Generally speaking we only tend to think of linkedIn advertisement for recruitment purposes, while they are indeed strong in that specific alley, Linkedin is becoming a viable source of reaching the target audience for more and more brands. This due to the fact that it’s investing more and...