Articles | Resources

Omni-channel measurement in retail - A case study by IKEA Belgium

31st August, 2018 Frederic Palella

According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that 80% of retail sales still...

Voice Search - How we built our first Google Assistant app

18th July, 2018 Glenn Vanderlinden

Google

In this article we’ll share our journey on how we built our first Google Assistant application.We’ll also include some things we tried, so you don’t have to. To set the scene - Our first app wasn’t built using DialogFlow technology. DialogFlow was only used during the second application. This...

Voice Search - A guided tour to Google Actions, Google’s Assistance app management platform

18th July, 2018 Glenn Vanderlinden

Google

It’s been almost two years since Google introduced us to their Google Home device. What looked like a gimmick is now finding its way into more and more homes across the globe. This means brands & marketers are trying to figure out how to build custom experiences for these Google Home devices....

The voice landscape from a search perspective

18th July, 2018 Morgane De Roy

Marketing

Have you ever found yourself in a situation where you needed instant access to information but were on the go or just too busy? Just like many others, you probably turned to your mobile phone and searched the web to find what you were looking for. It’s all about convenience and the mobile...

Programmatic audio - Changing the way of buying audio ads online

10th July, 2018 Jeroen Cools

Advertising

In this article, we are taking a closer look at online audio advertising and how changes are being made in the way these ads are bought. First of all, we will hand you a brief introduction to what exactly programmatic audio buying is, followed by what the advantages are compared your standard...

Measuring your Advertising impact with Snapchat Pixel

6th July, 2018 Jeroen Cools

With Snapchat leaving the closed beta phase on its Snap pixel behind, it is time for an update on this feature. In this small post we are taking a closer look to how advertisers can capitalize on the growing presence of measurability within the platform. The introduction of the Snap pixel was...

How to start Advertising on Amazon

2nd July, 2018 Yves Wouters

Amazon’s Advertising The biggest ad companies are strongly increasing their investments in advertisements on Amazon. Omnicom Group is even planning to double its Amazon investments in 2018. Where agencies were asked for strategies on Google and Facebook a couple of years, there is an...

Instagram’s new IGTV taking YouTube by storm

29th June, 2018 Anne Mathieu

Did YouTube just get serious competition? Coming from Instagram? Yes you’ve heard it right. On June 20th 2018, Instagram announced the launch of its newest app ‘IGTV’ which takes the video landscape by storm. Did YouTube have no real competition until now? Of course it did! But none managed to...

Notes / Annotations in Google AdWords

25th June, 2018 Charlotte Botermans

Google AdWords

Ever looked at your AdWords data and wondered what caused that spike in clicks again? Forget your pencils and all sort of extra documents you usually use in order to keep track of all changes and specific events in your AdWords accounts. Google Adwords recently launched a new feature called...