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Google Search Console - How to work with the new Interface

Google released a new Google Search Console interface in order to help users monitor the traffic of their website and help Google crawl the website. For the moment, it is only available in a beta version with few features. The beta GSC has five new reports: Index Coverage Status report, AMP status...

My web analytics data is not perfect, and I’m OK with it

Data quality is undoubtedly a key part of any successful data-oriented decision. Shit in. Shit out. And because it’s a success enabler, there is absolutely no reason not to heavily invest in it. Except, there is! As a foreword, I should mention that I’m not trying to say there’s no need to aspire...

Element Visibility Trigger in GTM

Introduction: What is a Viewport ? The Viewport is defined by Google as “a framed area on a display screen for viewing information.” Basically, the Viewport is everything that is directly visible on your web page.Note that the Viewport does not consider everything related to the browser (menu...

6 tips to test in DoubleClick Search

DoubleClick Search is a search management platform that aims to allow marketers and agencies to efficiently manage their search marketing campaigns via one platform. Consider, for example, Bing, which already has a market share of approximately 4% in Belgium. The Doubleclick Search interface can...

What is Google Smart Display ?

There are now over 3 million apps and websites on the Google Display Network, and almost as many ways to target your ads over the internet. While all these targeting options allow advanced advertisers to have full control over their advertising & performances, it might be quite overwhelming...

How Google shut up the Apple ITP announcement

Back in June, Apple introduced Intelligent Tracking Prevention (ITP) which goal is to limit third-party trackers from capturing cross-site browsing data. Only a few month later, Google thumbs at Apple nose and comes up with a response to the ITP measure, ensuring conversion tracking is...

What is Black Friday?

What is Black Friday and how is it impacting the advertising industry? If you have listened to the radio, watched TV or browsed the web in the month of November, you have heard about Black Friday. For the last couple of years (yes, it's that recent in Belgium), it is the absolute marketing...

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