Data Consulting
Nowadays, every business is collecting, gathering and storing data on their digital activities. However, very few turn this data into knowledge and strategies allowing them to improve their business.
Data consulting is a Digital Business Intelligence service offered by Semetis that consists in answering key business challenges & questions based on data. We provide actionable insights and recommendations through a mission based approach. Each mission will be tailored based on your/our clients needs and will cover topics such as:
- Optimisation of your media mix with a better attribution
- Measuring impact of weather on your online sales and adapting the marketing campaigns accordingly
- Leveraging display campaigns with a better understanding of their role in your sales
- Identifying who your key user profiles are and leverage their characteristics
At Semetis, we crunch your data to provide strategic recommendations that will help you grow your business with decisions based on tangible facts, not just intuitions.
Technical Implementations
Good data interpretations and decisions start with the right measurement architecture.
Therefore, Semetis offers a technical service through which we help our clients deploying and implementing advanced Web Analytics and Tag Management solutions.
Semetis provides with 4 types of technical services:
- Audit - Analytics / Tag management
- Full Measurement Implementations
- Measurement Implementations Upgrade
- Support
Semetis acts as business partner and coordinates technical projects with different parties involved (marketing department, communication department, web agency) to ensure project success.
Dashboarding
Dashboarding is a Digital Business Intelligence service offered by Semetis that consists in defining, building & implementing dashboards. Our dashboarding service can combine multiple data sources & fields (SEA, RTB, SEO, Analytics, CRM, Database, etc).
A dashboarding project contents several phases that are described below:
- Phase 1: Project definition - Defining scope of the project, KPI’s & technology to be used
- Phase 2: Setup & implementation - Building and delivering the dashboard
- Phase 3: Service continuity - Regular data checks to spot errors & debug if necessary
From a technology point of view, we define ourselves as agnostic meaning we can adapt ourselves to the existing stack in place.
Search Engine Optimisation (SEO)
SEO is a Digital Business Intelligence service offered by Semetis through which we help our clients optimize organic search engine traffic as an acquisition channel.
We provide with 3 types of SEO services:
- Technical Audit - Analyse and check various SEO aspects to make sure website is compliant with latest SEO techniques/policies.
- Content Strategy - Identifying strategic themes that can lead to content creation to be distributed across client channels including SEO
- SEO Performance Monitoring - Define a project roadmap based on feasibilities and priorities. We follow up on those issues at regular intervals (monthly, quarterly or yearly) and monitor SEO performance improvements.
Semetis acts as business partner and coordinates SEO projects with different parties involved (marketing department, communication department, web agency) to ensure project success.