Doriane Magnus is currently eBusiness Consulting Manager at Semetis. She is leading a team of analysts & consultants. She plays a key role in the coaching and the training of consultants and analysts within her team. She’s also the expert for all the Automotive & Telecom accounts. She manages clients such as D’Ieteren, Proximus (Belgacom Group) or 1307. She is responsible for both their Digital Advertising and advanced Business Intelligence projects.
Continuously on the lookout for new Beta’s, Digital Advertising advanced products hold no secrets for her (Google AdWords, YouTube, Facebook, DoubleClick, AdRoll, etc). Pro-active, Doriane never hesitates to offer her clients advanced and innovative technical solutions in terms of tracking. She developed a real expertise in the Tag Management Systems.
She is also very experienced in the development of digital strategies (Social, Video, Display, Advanced Retargeting, Search). Based on elaborated quantitative analyses she manages to guide her clients in their business thinking and to exceed their goals. Doriane published many business cases that were presented at national conferences.
In 2010, Doriane started her career as a Project Developer at The Nielsen Company, the world’s leader in market research. She managed both global and local projects in the framework of new product launches. Moreover, she has developed a tool to help facilitate and simplify the process of each study. This tool has received various internal awards. However, after realizing how much eMarketing has become important, even in traditional environment like Nielson, and willing to face a new challenge, Doriane decided to give her career a new eDirection by joining Semetis.