Frederic Palella is currently a Senior eBusiness Consultant at Semetis.
Thanks to a broad client portfolio active in different industries such as retail, e-commerce, telco and fashion, Frédéric has acquired expertise in both Digital Advertising and Digital Business Intelligence. He always likes to present new features, ideas, and technologies to his clients while maximising their performances and achieving outstanding results. Being involved in the Business Intelligence team at Semetis, he aims to further improve the cross-team knowledge on automation, query-handling and data infrastructures. Frédéric likes to work in close collaboration with his clients on a broad variety of projects. Out of his deep curiosity grew a passion to enhance the digital audio landscape with more personalized audio advertising, again challenging the current industry.
Before Semetis, Frédéric graduated in 2014 with a Master’s degree in Industrial Engineering Electronics & IT at the KU Leuven. The closing piece of this study included the development of an Augmented Reality app for Android that facilitates the order picking process in warehouses. In 2016 he achieved a Master of Business Economics at Ghent University to obtain a broader vision than pure engineering. His thesis about Customer Engagement got him warm for market research and data. During this period he also studied at the Boğaziçi University in Istanbul for another six months, where he gained insight into other cultures and developed a real taste for the city. The combination of a technological - and an economic education created the perfect opportunity to get involved in the world of digital marketing.
Frédéric fluently speaks Dutch and English, and tries his best in French and Italian. He lives in the beautiful city center of Ghent and loves to go out with friends. During the weekend he likes to watch football and he is also happy to return to the scouts he was leading in for 4 years. In addition, he is passionate about travel and photography, with a strong preference for Africa.