Articles | Resources

Remarketing: History of a new form of targeting

27th August, 2013 Cécile Quinon

Three years ago, remarketing was an unknown term by many marketeers. But now, who could think about a Display campaign without using remarketing? From a very basic approach at the beginning: retarget users that have been on your website when they are surfing on the web, we have moved to a much...

The future of Analytics Measurement: Google Universal Tag

21st August, 2013 Sylvain Thirionet

Since the launch of Google Analytics solution (GA) in 2005, our user interface is constantly changing, improving, and integrating more and more aspects of the massive "Big Data". It became even more important with the latest changes in customer behaviour and multi-device navigation issues. GA...

New Google Advertising Formats

4th August, 2013 Gabriel Goldberg

My colleague Stephane has recently asked me to write an article about the new advertising formats on Google and the evolution of Search Marketing. Indeed, having worked for over 7 years in the industry, I am sometimes considered by some as 'old'. Also, having participated in the opening of the...

New Google Analytics Advanced Segmentation

20th July, 2013 Nicolas Debray

New Google Analytics Advanced Segmentation: What does it change? This Summer of 2013, Google Analytics is rolling out its new segmentation. Segmentation was a key feature when launched in October 2008 (http://analytics.blogspot.be/2008/10/more-enterprise-class-features-added-to.html). Since then...

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