Artikels | Pers & Publicaties

Performance Marketing is dead

Performance Marketing is dead. Why would someone from an agency with a very performance-oriented background be so provocative? It is because we are seeing things. It is in our DNA to want to get better. Let's begin by openly discussing the existing cracks in the system. A performance plateau...

Onthul de kracht van Google's nieuwe Google-tagsjabloon in Google Tag Manager

Inleiding Het digitale marketinglandschap van Google verandert voortdurend en marketeers moeten de ontwikkelingen op de voet blijven volgen. In dit artikel verkennen we de nieuwste update die Google Analytics 4-configuratietags heeft vervangen in Google Tag Manager-containers: de nieuwe Google...

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