Articles | Resources

Engaging the Next Generation: The Power of In-Game Advertising

18th October, 2024 Laura Rooseleer

At Semetis, we constantly explore innovative ways to help our clients connect with their audiences. Recently, we ventured into In-Game Advertising (IGA) for the first time in partnership with Azerion. Gaming has rapidly become one of the most popular pastimes in Belgium, with 47% of the population...

How AI is Forcing Search Marketers to Level Up

7th October, 2024 Charlie Deschamps

Introduction We’ve been talking about AI’s potential in marketing for years now. Remember when everyone treated AI as some sort of distant innovation, a "someday" technology that we could safely ignore for the time being? Well, that time is gone. Today, AI isn’t a futuristic concept—it’s here,...

Elevate Your Business with Effective SEO Strategies

2nd October, 2024 Marie Capart

Introduction Search Engine Optimisation (SEO) is the practice of improving a website to increase its visibility when people search for products or services related to a business. The aim is to appear as high as possible in organic search results and to ensure that the right content is presented...

The Rise of Connected TV and why Advertisers should embrace the shift

1st October, 2024 Astrid Mérenne

Over the last few years, and especially the past two, the term "Connected TV" (CTV) has become increasingly prominent in the media landscape. This is no surprise given the important rise in its adoption as consumers gradually shift from traditional cable TV to streaming platforms. In Belgium, 76%...

How to Create a Winning Media Strategy: Insights and Tips

1st October, 2024 Janne Beke

In 2023, I had the opportunity to be part of the team that won the Young Media & Channel Expert (YMCE) Strategy Award, organized by 360° Academy and supported by UMA (United Media Agencies). The YMCE Awards are designed to celebrate and encourage the creativity and innovation of young...

Navigating pitfalls in performance-based remuneration

16th August, 2024 Margaux Marien

Introduction Performance-based remuneration is a widely adopted approach in various industries, aiming to align interests and encourage teams to strive for excellence. At Semetis, a digital-native agency driven by business goals, discussions with prospects and clients sometimes revolve around...

Google again postpones the end of third-party cookies on its Chrome browser - How do we position ourselves as a digital marketing agency?

14th August, 2024 Juliette Ten Hoorn

A few days ago, Google once again surprised the digital industry by announcing another delay in the deprecation of third-party cookies in Chrome, which was initially planned for 2025. This strategic shift marks a turning point in the ongoing debate about online privacy protection,...

Semetis: pioneering digital advertising with Disney+

30th July, 2024 Camille Servais

Introduction In June 2024, Semetis became the first Belgian agency to launch an advertising campaign on Disney+. This strategic move was part of the pre-summer campaign for Wellness Pet's Whimzees brand, a premium pet food company known for its high-quality dental treats for...

Mastering GA4: Understanding User, Session, Event, and Item Scopes

29th July, 2024 Justine Cremer

Introduction In the fast-evolving landscape of digital marketing, understanding user behavior is crucial for making informed decisions. Google Analytics 4 (GA4) has introduced new ways of tracking and analyzing traffic, which can significantly enhance our insights into user...