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Performance Marketing is dead

Performance Marketing is dead. Why would someone from an agency with a very performance-oriented background be so provocative? It is because we are seeing things. It is in our DNA to want to get better. Let's begin by openly discussing the existing cracks in the system. A performance plateau...

Unveiling the Power of Google's New Google Tag Template in Google Tag Manager

Introduction Google's digital marketing landscape is ever-evolving, and staying ahead of the curve is essential for marketers. In this article, we'll explore the latest update that has replaced Google Analytics 4 configuration tags in Google Tag Manager containers: the new Google Tag. This...

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