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How AI is Forcing Search Marketers to Level Up

Introduction We’ve been talking about AI’s potential in marketing for years now. Remember when everyone treated AI as some sort of distant innovation, a "someday" technology that we could safely ignore for the time being? Well, that time is gone. Today, AI isn’t a futuristic concept—it’s here,...

Elevate Your Business with Effective SEO Strategies

Introduction Search Engine Optimisation (SEO) is the practice of improving a website to increase its visibility when people search for products or services related to a business. The aim is to appear as high as possible in organic search results and to ensure that the right content is presented...

Google again postpones the end of third-party cookies on its Chrome browser - How do we position ourselves as a digital marketing agency?

  A few days ago, Google once again surprised the digital industry by announcing another delay in the deprecation of third-party cookies in Chrome, which was initially planned for 2025. This strategic shift marks a turning point in the ongoing debate about online privacy protection,...

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