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How to set up an effective performance max campaign

Setting up an effective performance max campaign requires careful consideration of various factors. In this article, we will explore key strategies and techniques to optimize your performance max campaign and maximize your results. From choosing the right bidding strategy to leveraging audience...

Why does the CPC increase? (It’s not always competition)

In the ever-evolving realm of Google Ads, advertisers often face the perplexing challenge of increasing cost per click (CPC). While competition is often blamed, there can be other factors at play. This comprehensive guide aims to unravel the causes behind CPC increases and provide actionable...

Semetis, the first agency launching Display campaigns on Twitch in the Benelux

Semetis was the first agency in the Benelux to launch a Display campaign on Twitch together with Circus Belgium. This new placement recently launched allows brands to reach their target audience with different formats than video ads and at a cheaper cost. What is Twitch ? A dynamic platform...

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