Dhan Claes is currently an e-Business Consultant at Semetis. She is responsible for the development of integrated digital media planning and effective strategy execution of smart commercial advertising models that resulted from business data. She does this mainly for international clients within the Finance, Travel and FMCG sector.
She graduated in 2013 with a Master’s Degree in Business Economics (major marketing) from the Katholieke Universiteit Leuven with distinction. Working on her master thesis made her realise that she has a profound passion for analysing data. It also taught her the importance of translating customer insights into customer activations. To get a more in-depth understanding and insight into the world of marketing she obtained her Postgraduate Degree in Marketing Management at the EHSAL Management School Brussels, and got really curious about the explosive growth in digitalization.
In the fall of 2014 Dhan decided to join Semetis as an e-Business analyst. During this period she got the freedom and space to learn and established a deeper understanding of the digital playing field. She built expertise in terms of delivering data driven insights that support clients in making strategic choices and decisions. This allowed Dhan to broaden her scope and gave her the opportunity to take the lead on all advertising activities in the Benelux market for an European market leader in travel. She also got the chance to lead a fast growing analyst team within Semetis and played a crucial role in the development and execution of the “Analyst Lifetime” concept.
Recently Dhan moved from Brabant to Antwerp, where she loves to discover the South’s trendiness, restaurants and bars. Aside from that she likes playing sports, in particular on a volleyball court.