Lena started at Semetis as a Digital Business Analyst. With a bachelor's degree in Communication Management from Thomas More and a master's in Corporate Communication from KU Leuven, she built a strong foundation in both strategic communication and digital media. Alongside her studies, she was also active as a youth leader and later also as a group leader in a youth movement, where she was responsible for the communication. This role strengthened both her organizational and communication skills.
Professionally, she already gained valuable experience in the communication sector at a publishing company and worked for nearly a year as a digital marketer at an agency. These experiences sparked her interest in data-driven marketing and led her to look for an environment where analytical thinking and creativity come together — something she found at Semetis.
In her free time, Lena enjoys spending time in the kitchen and inviting friends or family to try her latest dishes. She also likes to go running to relax and gets a lot of energy from spending time with her loved ones.
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