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- Emile Cras
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- New Google Analytics Advanced Segmentation
- New Google Advertising Formats
- The future of Analytics Measurement: Google Universal Tag
- Remarketing: History of a new form of targeting
- Should I buy my own brand on Google?
- What is Google Shopping and how to take advantage of it?
- Why Attribution model definition matters?
- Mobile Traffic as a Digital Marketing Leverage
- How to reach your audience on the Google Display Network
- YouTube Preroll Campaigns: Best Practices
- How technology can help you take (the right) business decisions
- Why am I losing keyword data in Google Analytics: the (not provided) issue
- Performances of Google Search Partners Network
- AdWords Remarketing Lists for search Ads (RLSA)
- Measurement of cross-device conversions in AdWords
- Why Context Matters: “All things are difficult before they are easy.”
- SEO best practices when splitting a website
- Why should you consider Omniture as Web Analytics Platform?
- Dynamic Remarketing - How to set up and why e-commerce websites cannot miss it
- What is your digital mobile strategy?
- Semetis Power Tip: Tracking subdomains with Google Analytics
- Google Tag Manager: The Basics
- Google Tag Manager: Put your click data into context
- Five Important Things to Keep in Mind When Restructuring Large Adwords Accounts
- Automate your reports thanks to the Google Analytics API
- The Dos and Don’ts of Google AdWords Mobile App Promotion
- Optimize your digital advertising campaigns with Google Analytics sociodemographic data
- How to use the Google Analytics Smart Lists?
- Advertise on Yandex
- The art, the beauty and the work behind a graph
- YouTube and Video Advertising
- Facebook is changing: Ads, Community & SEO
- Facebook Ads: new structure changes to your account
- Opting for Bing Advertising? Pros and cons
- Create a good content SEO strategy : Semetis Case Study
- Upgrading to Universal Analytics: Path to successful transition
- An introduction to Gmail Sponsored Promotions (GSP)
- How the YouTube Trueview ad format functions ?
- Better decisions with Google Analytics Enhanced E-commerce (Part 1)
- How to implement User ID in your GTM Account
- Unleash the power of labels in Google AdWords
- The Evolution of Google Shopping
- Common issues with Google Analytics - Session 1 - Managing your referral traffic
- How to set your Facebook campaign in line with your Business objective?
- Google Analytics tags migration to Google Tag Manager in a multi-site environment
- A practical guide on facebook retargeting through Adroll
- New AdWords Customer Match - What you need to know
- 7 tools to leverage your digital business intelligence
- Common issues with Google Analytics - Session 2 - Sampling
- Common issues with Google Analytics Session 3 - Google Analytics event tracking basics and methodology
- A smart approach to Artificial Intelligence
- Online video advertising: Comparing Facebook & YouTube
- Why next week’s Mobile World Congress 2016 matters to global media?
- Measure your offline conversions in Google Analytics with the measurement protocol
- Enhance Ad Campaigns with Weather Data
- Product Listing Ads (PLA): Feed optimization
- Major updates in Google AdWords: Expanded Text Ads and Bidding by device
- Why you should give Adform a try?
- Automated reports with Supermetrics
- Accelerated Mobile Pages
- Why and How to do Branding in Search?
- Is Waze ads the key to local brand presence?
- Blogspot: GTM latest updates
- 5 Bid Adjustments to implement in your AdWords campaigns
- Facebook: Dynamic Product Ads
- Automated rules in Facebook Ads Manager
- Video is hot right now, here’s why!
- Business Case - Creating GTM variables based on existing DataLayers
- Advertising on Foursquare: Foursquare for business
- How to make DMP project a success in my organization
- Creating dynamic, automatically updating reports in Google Sheets
- Facebook to test 20% text limit removal
- Blog: newest update in Google Search: Google Maps now accessible via Location extensions
- Google Analytics Premium: 4 things to keep in mind if you’re looking to upgrade
- Google Analytics 360 Suite: a marketing (r)evolution
- Accessing The Google Analytics API through R Studio
- The new Facebook pixel
- How to advertise on Instagram?
- How to get the maximum out of the Google AdWords Paid & Organic report
- Best practices for dashboarding within Adobe SiteCatalyst
- Google Tag Manager Power Tip: Getting The UTM Source
- Getting Twitter advertising up and running!
- Google Tag Manager Power Tip: Getting The Page’s Language
- Google Tag Manager Power Tip: Determine Device Type
- 360° approach to mobile advertising
- 6 ways to optimise your Facebook campaign’s performance
- Shift the focus from Mobilegeddon to mobile user
- Better decisions with Google Analytics Enhanced E-commerce (Part 2)
- How to work with Facebook Business Manager?
- How to manage your AdWords budget using advanced features?
- Semetis approved to become a Google Analytics Premium Reseller
- Google Tag Manager Tip: What to do if gtm.click and gtm.linkClick are not working?
- What do indirect conversions mean for my digital advertising?
- Building Great Helpful Piece of Technology - Advertising Budget Monitoring Spendoo
- Automating your Digital Advertising with Feed Based Technology
- Why it is time for you to migrate to HTTPS
- Generate valuable leads for your business thanks to Facebook Lead Ads
- Dynamic Creative Optimization: Changing the focus of the advertising business from creative master minds to data algorithms
- Have you thought about Dynamic Search Ads to grow your PPC campaigns?
- An introduction to the Doubleclick world – Programmatic and RTB
- Series - A take on audiences (part 1 out of 5)
- Series - A take on audiences (part 2 out of 5)
- Series - A take on audiences (part 3 out of 5)
- Series - A take on audiences (part 4 out of 5)
- Series - A take on audiences (part 5 out of 5)
- Shoppable Lightbox ads: introduction & best practices
- How to Integrate the use of stories in your social media strategy ?
- 4 reasons why should you use Gmail Ads
- The difference between the new AdWords IF function and ad customisers on the search network
- Google AdWords: Drafts and Experiments
- Deliver your clients by car, not horse riding anymore
- Is your organisation ready for Google Analytics 360?
- Snapchat Ads launched in Belgium
- Why visual sitelinks will improve your search results
- Enhance Ad Campaigns with Weather Data - Part 2
- How Youtube Mastheads can reinforce your media strategy
- A take on digital marketing automation
- Facebook Ads Delivery Algorithm
- Drive store visits with Facebook Ad Coupons
- Facebook Split testing
- TealiumIQ vs Google Tag Manager
- Store Visits & Offline Conversions
- Add weather information to your Google Analytics with Tealium
- Instagram Poll Sticker – The future of surveying millennials?
- Taking Google Analytics Intelligence for a quick spin
- Digital Advertising in 2017 - It’s not the same
- Google organic posts - being organically social?
- Roll out of Facebook messenger payments
- The rise of interactivity in video advertising: Vpaid & VAST
- What is Black Friday?
- How Google shut up the Apple ITP announcement
- What is Google Smart Display ?
- Attribution Models - An Introduction
- 6 tips to test in DoubleClick Search
- Element Visibility Trigger in GTM
- Google Search Console - How to work with the new Interface
- What does it mean to be data driven?
- My web analytics data is not perfect, and I’m OK with it
- Everything you need to know about the Facebook Canvas Ad Format
- How UX and SEO reinforce themselves
- Voice Search - 4 ways voice assistance is shaping consumer behaviour
- How Digital Transformation is a career opportunity
- What you need to know about AMP (Accelerated Mobile Pages)?
- How we used the Measurement Protocol to track Spotify saves in Google Analytics
- How to implement a good online local strategy?
- TrueView for Action ads on YouTube
- What is a Datalayer? An introduction
- Driving store visits and in-store sales via Facebook Store Visit campaigns
- Notes / Annotations in Google AdWords
- How to start Advertising on Amazon
- Measuring your Advertising impact with Snapchat Pixel
- Instagram’s new IGTV taking YouTube by storm
- Programmatic audio - Changing the way of buying audio ads online
- The voice landscape from a search perspective
- Voice Search - A guided tour to Google Actions, Google’s Assistance app management platform
- Voice Search - How we built our first Google Assistant app
- Omni-channel measurement in retail - A case study by IKEA Belgium
- The ABC of advertising on LinkedIn
- Can a robot do my job?
- Google Shopping: Google opens doors to non-Google Comparison Shopping Services (CSS)
- Why Google leads Omnichannel Measurement ?
- An Introduction to Customer Data Platforms (CDP’s)
- 3 optimizations to rank your app higher in the Google Store
- Google will shut down Analytics for Mobile Apps in 2019
- 3 optimizations to rank your app higher in the Apple Store
- Google Marketing Platform partners summit 2018: A sneak peek of 5 new features
- Welcome to the digital advertising apocalypse
- On the front line of data-driven advertising
- An extremely low CTR in Google Ads
- Why a high bounce rate is not necessarily a bad thing
- Boost your performance with Google Smart Shopping
- Set up your Smart Shopping campaign in a few steps
- If data is the new oil, AI is the refinery & the Cloud is the pipeline
- Web analytics, CDP’s, the cloud & AI, An ecosystem perspective
- Increase your Reach with Responsive Search Ads
- Attribution Over Time
- The future is here: Semetis launches first Audio DCO ads in BE
- How Supermetrics is making BigQuery accessible for marketers
- Audio Personalization with A Million Ads - A Scarlet Use Case
- Automated Bidding in Search Ads 360
- ASO: keywords selection process for iOS & Android
- 2 ways of tracking cross-domain iFrames
- A very short introduction to Segment
- All you need to know about Google Analytics Web + App
- Improve efficiency with Structured Data Files in Display & Video 360
- The future is here: a MarTech Solution for data-driven video without transcoding
- Building data-driven persona’s
- A new function for Google Search: Gallery Ads
- What impact do TV campaigns have on online website traffic?
- Automation in Search Engine Advertising
- How to leverage store visits for your business
- Improve efficiency with “Bulk Import & Export” in Facebook
- YouTube SEO - Why should you care ?
- Google launches a new Attribution Beta
- The infinite fragmentation, a perspective on the evolution of the digital advertising industry
- How to set up the new App+Web property in Google Analytics?
- New Google Search Lead Form Extensions - A seamless way to generate leads on mobiles & tablets
- The Trade Desk: the Iphone of the DSP’s
- How to implement Hotjar polls on a single page application in an efficient manner
- Youtube Ad pods in 3 questions
- B2B marketing: a 3-Step Model for B2B marketing success
- Gaming, from ‘geeks only’ to mainstream. A fad or booming trend?
- Optimization score: easily optimize your account
- Four ways to debug a Segment setup
- Fast introduction to podcasts
- 15 ways to optimize your Facebook campaigns
- Omnichannel & Local Strategies: A quick look back over 2019
- Programmatic Advertising on Waze: do or don’t?
- Why is the future of MarkTech Stack all about CDPs and not DMPs ?
- Voice Assistance - Is voice the next wave of digital transformation?
- Voice Assistance - How to integrate voice into your digital transformation roadmap
- How to combine Shared Budgets and Smart Bidding Strategy
- A short introduction to (Online) Trade Marketing
- Amazon Sponsored Products: Getting the Basics Right
- Pinterest shopping
- The first Google shopping campaign with partners in Belgium
- Upgrade customer/prospect’s relationship with your brand using Google’s New 1:1 Business Messages
- The first Bing Shopping campaign in Belgium
- Profit Margin Data in Google Ads
- What is Server-side GTM and why should you care? A very short introduction.
- Cookieless Series Part 1 - How ITP & GDPR are affecting your marketing results
- How to get started with CRO experiments
- Monitor your competition in the Merchant Center
- Data Studio Tip: How to report on multiple conversions
- How to use Smartly to set-up Weather triggered campaigns
- Google Analytics 4 is there!
- Microsoft Launches Its Free Web Analytics Product: Clarity
- The new Google Analytics (GA4) - How to get started from an existing GA account
- Choose the right metrics
- The new Google Analytics (GA4) - Setting up Enhanced Ecommerce
- What is Channable? What can it be used for?
- Troubleshooting in Channable - Set-up & Feeds
- How to get your Videos ranked on Google?
- The advantages of GTM Server-Side and why you should consider it
- The ins and outs of GDPR, ePrivacy and Cookies
- Acquire New Customers with Smart Shopping Campaigns (SSC)
- Pinterest Shopping: implementation tips and first results
- Interactive ads on the Facebook network
- How does podcast advertising work? (1/2)
- How to assess a podcast and plan your podcast advertising budget (2/2)
- Probabilistic measurement - A world where uncertainty is the new normal - Cookieless Series Part 3
- How to prepare your digital marketing efforts towards a cookieless world - Cookieless Series Part 2
- Facebook Conversion API: why and how to implement it
- Data Studio Tip: How to get unsampled data in Data Studio
- Server-side GTM in a nutshell - Cookieless Series Part 5
- Presentations and Cases
- Year in Search 2017: These were the biggest trends & changes
- Doritos - For the Bold
- Carglass - Data-Driven creativity & automation as a basis for exponential ROI growth
- Content Marketing - How AXA innovated with their video marketing strategy
- Quick-Step: Guide users through the full floor buying customer journey by using data driven creatives
- Local Strategy: The impact of online campaigns on offline revenues - Atol les Opticiens Case Study
- Carglass® continues to pioneer: launch the very first data-driven video campaign in Belgium
- Planet Parfum Case: Leverage Search Automation to drive Performances in untapped regions
- Dynamic Audio Campaigns, why you should care about this innovation in 2020
- A Successful SEO Case Study
- The Skateroom: Creating direct business impact through conversion rate optimization (CRO) via Google Optimize
- Local Strategy: How to efficiently report results for 700+ stores
- Facebook: Bring quality traffic with the use of micro conversion
- Ardennes-Etape : Building a cloud for marketing infrastructure that made customer data work for Ardennes Etape
- VOO: Adapting to the new reality through Conversational Marketing
- Ardennes-Etape: Reducing waste in advertising spending by leveraging predictive user scoring
- Dmlights: The fully automated profit engine
- Press Releases
- Press release - Brussels, 11 May 2015
- Press Release - Brussels, 31 July 2015
- Press Release - New Platform to Understand How do Belgian Users Browse the Web
- Press Release - Semetis-Carglass DCO Case is Best In Class
- New Leadership Team at Semetis
- Semetis is the first Segment certified agency in Belgium
- Press Release - Omnichannel measurement Semetis-IKEA case, recognised by Google as best in class
- Press release - Semetis is Mixpanel certified partner
- Press release - Semetis is Hub’Scan certified partner
- Semetis wins Compliment !
- Semetis becomes Facebook Premium Partner
- Infrabel trusts Semetis for the complete management of its media, online & offline!
- Semetis, Dentsu International & Happiness, an ecosystem that made a strong back-to-school with VOO!
- Articles
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