Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Latest Publications


Semetis Publications

  A couple of days ago, you might have seen a new tab in your Google Analytics report: Attribution Beta. This news Beta from Google did not make a lot of noise in the news, but only a couple of weeks after the launch of the “Web + App” properties in Google Analytics, it is another big move from ...
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 We won’t teach you anything by telling you that videos are, and will keep being a powerful (if not the most powerful) tool in terms of content marketing. Videos are a great means to create strong emotional connections by visually capturing the attention of customers, leading to higher brand engagement and ...
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Did you know that you could save more than 50% of your time on Facebook Ads Manager? Whether it is for creating new campaigns, using the structure of old campaigns or make adjustments to existing campaigns, you can simply use this powerful feature. Discover what “Bulk Import & Export” can mean for ...
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Omnichannel is everywhere. A couple of years ago, this was a new phenomenon, but we’ve evolved towards a digital advertising spectrum where store visits are getting more and more incorporated in the marketing strategies and objectives. Store visits In short, store visits have the objective of linking the ...
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The future of PPC Automation Do you work in digital advertising?Great, early retirement is waiting for you ... Not exactly. But automation will change your job, that’s a given. Computers are getting faster.Algorithms are getting smarter.Artificial intelligence and machine learning are getting ...
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Advertising is everywhere: you can see ads on billboards near the bus station; you see them on your phone while navigating on apps; you hear them on the radio and you see them on TV at night while watching your evening show. As advertisers, we make sure to deliver relevant ads on the ...
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What is it? Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and ...
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Since the 2000s, it is common to hear that companies want to get closer to their respective customers to define themselves as customer-centric. Moreover, these companies have more and more individual customer data available through different channels. Thus, the marketing function moves ...
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Data-driven creatives are the future of video content. Yet, the Marketing Technology landscape does not offer the appropriate solution. AdSomeNoise and Semetis’ experiences with data-driven marketing as services companies identified a gap in the MarTech tool universe that they could ...
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What are SDF? Structured Data Files (SDF) spreadsheets are .csv files that make it easy to create and edit campaigns, insertion orders, line items, TrueView ads, TrueView Ad Groups & Inventory sources in Display & Video 360 (DV360).   Why are they useful? SDF can help you ...
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