Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Latest Publications


Semetis Publications

There are over 2 billion people on Facebook, Instagram and the Audience network, with millions of advertisers trying to reach them every day. The ad’s delivery system of Facebook is designed to maximize the advertisers value & optimize the consumer’s experience. Therefore, it’s crucial for advertisers to ...
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I was born in 87 and part of the generation Y. As a kid, I was able to witness the rapid changes and huge boom in technology and the Internet. It was the time of the dotcom bubble where everything seemed possible. At the age of 15, I was so happy to test MSN live chat to be in live conversation with my friends. 15 ...
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For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average spend by 60% each ...
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Introduction A few months ago I wrote an article on “enhancing ad campaigns with weather data”. The goal of this first article was to explain how, from a technical point of view, we were able to contextualize our sessions’ data in Google Analytics with weather data. The described ...
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Advantages of visual sitelinks The importance of using ad extensions on a frequent basis has many different reasons, but mainly it leads to gaining more real-estate on the search engine results page. Google continuously works on adding different ad extensions to give the advertiser the opportunity to provide more ...
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On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market. Even though not a ...
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More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however not always clear for marketeers and decision makers what the benefits are and if their organisation ...
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10 years ago I joined Google. Lucky me. It was on May 2007. The term “cloud” wasn’t such a hype except internally at Google and a handful of big tech companies. Now, in early 2017, the term “cloud” reached its popularity peak in Google Trends. The iPhone wasn’t there yet neither. Blackberry was the ...
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Google is constantly evolving. One of its major focus points is offering flexibility towards advertisers so they can test, optimise and iterate. With this in mind Google has launched two new powerful tools called “drafts” and “experiments”. Since February 1, 2017 these new tools have fully replaced the AdWords ...
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In February 2017 Google has implemented a feature for AdWords which allows advertisers to customise their ads. Through this article, we will introduce to you the new feature and the difference towards the standard ad customiser. Ad customisers in AdWordsThe ad customisers help the advertiser to tailor the ...
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