Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

Understanding GBRAID: The difference with WBRAID and GCLID
Recently, many advertisers got an email titled: “Important: GBRAID parameter will be enabled for your URLs to measure your iOS14.5+ conversions”. But what is the GBRAID parameter exactly, and how will it affect your tracking? What is GBRAID? Since Apple’s ATT policies took effect in 2021, Google no longer sends the Google Click Identifier (GCLID) for iOS 14 traffic coming from ads on Google apps. ...
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Local Inventory ads: Pickup options, on Display to order, Curbside pickup ...
Introduction t’s been quite some time that Google has been at the forefront of the “offline to online” advertising and measurement solutions. Together with other actors such as Meta, Asklocala and Admoove, they understood the need of advertisers with brick-and-mortar shops to see the impact of their digital investment on real-life shop visits & sales. This is not a surprise, as 8 out of 10 sales ...
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Performance Max: Reporting on Cost and Conversions per Channel & Placement ...
What is Performance Max? Released in June 2021, Performance Max campaigns were presented to digital marketers by Google as a new advertising solution as part of their efforts to help advertisers become more efficient in creating campaigns to reach their target audiences and to drive better online advertising results. Performance Max campaigns presented a radical difference to previous types of Google Ads ...
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What’s the (other) row in GA4 and how do I solve it?
The launch of GA4 has been a bumpy ride. GA4 is a significant change of the previous version of Google Analytics, Universal Analytics. It introduces new features, data modeling and reporting that require a significant learning curve for users. Additionally, some users have reported technical issues with GA4, such as data discrepancies, inaccurate tracking, and delays in data processing. These issues have caused ...
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Marketing Mix Modeling: How to Get Started
In today's business landscape, marketing mix modeling has emerged as a critical tool for companies seeking to optimize their marketing efforts and maximize their return on investment. As marketing campaigns merge offline and online channels, and with the new abundance of data, the industry is searching for more data-driven solutions. Additionally, with the disappearance of tracking cookies, marketers face a new ...
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The impacts of AI-powered search engines
Search engines have become an indispensable tool in our life. We have harnessed their vast potential and reached a point where we take for granted that almost everything is searchable on Google. Our dependence has even given them disproportionate power and influence over online behavior, content consumption, and culture. And it’s probably not going to change any time soon. With the rise of ChatGPT, a ...
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What is Marketing Mix Modeling?
Over the past several years, there has been extensive coverage on the phasing out of third-party cookies and its implications for the advertising industry. Marketers are grappling with the question of how to maintain their advertising strategies in a post-cookie world. Previously, Semetis wrote an article on practical alternatives to address this significant shift. However, it is important to note that ...
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Semetis, the best idea to start your digital career
Why is Semetis so different? Let me briefly explain how Semetis operates.  Typical Semetissians arrive, either straight from school, or after an internship, or with 1-2 years of experience. They directly have access to intense training to gain as much digital marketing knowledge as possible, as fast as ...
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How can attention be measured?
Attention is a booming concept within the advertising industry. This article explains more about what exactly "attention" means. There are two major ways to measure attention: camera-based attention and advanced viewability. 1. Camera-based attention Camera-based attention is based on studies with panels of consumers where their eye movements are measured, facial expressions are ...
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Google Search Ads: Understanding Google’s Ad Auction and Ad Rank System
When a user searches for information online using Google’s Search Engine, different advertisers battle it out to show their Ads on Google’s Search Engine Results Pages (SERPs). But, given the limited advertising space, how does Google decide which advertisers’ ads to show on the page? Google Search Ads represent a significant part of the digital advertising landscape. And brands today understand ...
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Case

KitchenAid makes every data point count, with data modeling that drives ...
Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small kitchen appliances in Europe is shifting, growing from 39% in 2021 to 42% in 2022. Turning to e-commerce is clearly an ...
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Atol: A Local Media Strategy that boosts stores ROI
The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching for keywords such as ‘near me’ or ‘in the neighborhood’. Being locally present becomes inevitable as it allows ...
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Club Brugge: Challenging traditional advertising in football merchandising ...
Traditionally, football clubs have focused their marketing efforts on sponsorships and ticket sales. However, recent years have seen a shift towards merchandising sales, albeit mostly targeted towards existing fan bases through pull channels such as search, shopping, and remarketing. By utilising a national TV spot, Club Brugge broke new ground and demonstrated the potential of push channels to reach untapped ...
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Driving demand for Vanden Borre Life: A successful blue ocean digital ...
Vanden Borre is a leading consumer electronics and home appliances retailer that made sustainability a top priority in 2022 by introducing its new Contrat de Confiance. At the heart of this initiative lies Vanden Borre Life. Vanden Borre Life is designed to extend the lifespan of TV and other major electronic appliances and provide an unparalleled repair guarantee of up to 15 years, even if they weren't purchased ...
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Decathlon: Maximizing business profitability with automated SEO-SEA ...
THE FLIPSIDE OF SERP DOMINATION IS WASTEFUL MARKETING SPENDINGS For years, Bol.com has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium. It is not surprising that SERP domination is the main driver for online sales. Consequently, 70% of the total ...
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Ardennes-étape: An automated decision tree as performance accelerator
Performance marketing is all about seizing the opportunities when they present themselves Research indicates that a surprising 44% of advertisers are not utilizing their existing data to enhance business outcomes, while a staggering 80% are not tapping into the full potential of their data. Despite possessing a vast amount of data, advertisers often struggle to implement the proper processes to capitalize on all ...
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Semetis tackles perception problem and fills 18 open positions through ...
Starting 2022, Semetis had to fill in 18 open positions, but the lack of talent entering the market made this a daunting task. Semetis recruitment strategy is employing young graduates only. When even headhunters could not find the right candidates, it became very clear we were not well-positioned to win that war. But why is that? Because, what makes it even more difficult is the perception problem that ...
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Lead Generation: How to get closer to the business? (1/2)
Introduction “Eliot, we are worried that our advertising activities are not profitable… can we tell us how much our maximum cost per lead should be in order for us to be profitable?”. This question came from Jérôme Stefanski (CEO), Pauline Jobelot (CMO) and Stéphanie Fay (Growth Marketing Manager) from Little Guest. And this is how this case started. With lead generation clients, it’s hard to ...
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Bolt: The Sustainable First-party Measurement Solution
Introduction There is no getting away from it: energy prices are soaring. The surge is clear but there are more underlying reasons that make performance marketing complicated 2021 has been a remarkable year for energy consumers. In Europe, prices exploded, which opened doors for smaller players to make a ...
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Unilin: Store Visits as a compass in a sustainable growth strategy
The quickstep is a light-hearted member of the standard ballroom dances. Within the flooring industry, Quick-Step designs and manufactures a wide range of laminate and parquet flooring. Quick-Step is a proud member of the UNILIN Group: a company with roots in West-Flanders, built in 1960 by a few families joining forces. 
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