Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Latest Publications


Semetis Publications

It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that ...
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We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties. Image Source : Google Blog In a context where people ...
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Segment positions itself as a Customer Data Infrastructure or CDI. What that actually means is that they see themselves as the glue that binds any and all customer data points in order to create a holistic view of all interactions of a company with a customer. They don’t limit ...
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If you ended-up reading this article, you probably know what an iFrame is and the struggle it can bring when it comes to tracking. If it’s your case, then you can jump to the concrete material of this article and the first alternative. For the others, here is a definition of ...
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The ranking of your app will depend a lot on the selection of the keywords. This is true for Apple Store and Google Play. We would recommend you to really take the time for this step because the most common mistake is to directly select keywords that generate most of the traffic ...
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What is Automated Bidding in Search Ads 360? Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals. Search Ads 360 (previously called DoubleClick Search) is a ...
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In our previous article, we introduced you to the concept of Dynamic Audio Personalisation (DAP). At Semetis we like to get our feet wet into emerging technologies and trends so in March 2019 we decided to launch a first use case. This case was built together with our client Scarlet, a ...
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A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, ...
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A little more than 6 months ago my colleague Jeroen introduced you to the concept of programmatic audio in his article ‘Programmatic audio - Changing the way of buying audio ads online’. Shortly after, my colleague Glenn explained you how to be more data-driven in your creative ...
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If you are looking for a tutorial type of article giving you the 7 steps on “how to use attribution”. This article is not for you. If you expect to come out of this reading with a magic solution to help you define which budgets should be allocated to the different marketing ...
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