Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Latest Publications


Semetis Publications

On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market. Even though not a ...
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More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however not always clear for marketeers and decision makers what the benefits are and if their organisation ...
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10 years ago I joined Google. Lucky me. It was on May 2007. The term “cloud” wasn’t such a hype except internally at Google and a handful of big tech companies. Now, in early 2017, the term “cloud” reached its popularity peak in Google Trends. The iPhone wasn’t there yet neither. Blackberry was the ...
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Google is constantly evolving. One of its major focus points is offering flexibility towards advertisers so they can test, optimise and iterate. With this in mind Google has launched two new powerful tools called “drafts” and “experiments”. Since February 1, 2017 these new tools have fully replaced the AdWords ...
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In February 2017 Google has implemented a feature for AdWords which allows advertisers to customise their ads. Through this article, we will introduce to you the new feature and the difference towards the standard ad customiser. Ad customisers in AdWordsThe ad customisers help the advertiser to tailor the ...
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Gmail Ads (formerly known as Google Sponsored Promotions) has been launched by Google a few years ago. Back in the days some of my colleagues gave you a really complete introduction about this exciting format. However my objective today is to convince you to make a good and efficient use of this format by ...
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Instagram’s launch of the new feature “stories” did not come as a surprise for most of us. After a failed attempt to acquire the Snapchat in 2013 it has worked ever since on the development of such lookalike apps. While some of those copycats failed along the way, the Instagram story is here to stay. As ...
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A couple of months ago, Google announced the availability of Shoppable Lightbox ads in Belgium. This is a new way of feed-based advertising, so as Digital Marketing experts we were eager to test this out for you. Is this medium as effective and revenue-driving as Google Shopping? What filters can be ...
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7 steps to create a practical Moment of Truth (MoT) strategy This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in order to transform the theoretical framework related to audiences (and ...
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How audiences will force companies to rethink the way they do business In our previous articles we elaborated on what the main challenges are in order to set up a successful audience strategy, how to get there and what the impact would be on how you run your marketing campaigns. In this article we’ll ...
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