Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Latest Publications


Semetis Publications

Instagram’s launch of the new feature “stories” did not come as a surprise for most of us. After a failed attempt to acquire the Snapchat in 2013 it has worked ever since on the development of such lookalike apps. While some of those copycats failed along the way, the Instagram story is here to stay. As ...
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A couple of months ago, Google announced the availability of Shoppable Lightbox ads in Belgium. This is a new way of feed-based advertising, so as Digital Marketing experts we were eager to test this out for you. Is this medium as effective and revenue-driving as Google Shopping? What filters can be ...
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7 steps to create a practical Moment of Truth (MoT) strategy This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in order to transform the theoretical framework related to audiences (and described in ...
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How audiences will force companies to rethink the way they do business In our previous articles we elaborated on what the main challenges are in order to set up a successful audience strategy, how to get there and what the impact would be on how you run your marketing campaigns. In this article we’ll ...
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How are campaign budgets and structures impacted by audience-centric strategies? In our previous article we provided a methodology on how audiences should be put in place in order to deliver on their potential. In this article we’ll be looking at the impact of this approach on campaign structures, planning and ...
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A practical approach for using audiences in your customer journey Data is the new gold and in the world of digital marketing it comes in the form of audiences. As soon as it became obvious that data could hold the key to more potential revenue, companies started harvesting it at an accelerating pace. ...
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Is a meaningful digital marketing audience approach a technological or a structural challenge ? From an advertising point of view ‘audience’ seems to be the new buzzword. The notion of audiences has been around ever since the rise of TV and radio where media agencies used ...
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Digital undergoes a lot of different evolutions, including going from manual to programmatic. This is a way of doing auction-based advertising that involves different parties, which includes a demand side, publisher, advertiser and the ad exchange. In short, programmatic is an ...
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Though Dynamic Search Ads are far from new, you might still wonder what they are, how they work and how they can benefit your business. In this article, you will find the answer to the above questions as well as a few tips ...
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The nature of the advertising creative process we know from Don Draper and his team on Madison Avenue has shifted. Leveraging real-time data signals to tell one-to-one brand stories is changing the advertising business.  
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