Press Release - Dynamic Creative Optimisation Semetis-Carglass case, recognised by Google as best in class
11-Dec-2018, Brussels - Today we announce that Semetis’ Carglass case on Dynamic Creative Optimisation (DCO) has been recognised by Google as best in class marketing case and integrated in the global Think With Google platform.
Think With Google bundles market research conducted by Google, key figures, best practices, and remarkable cases on a single website. It is aimed at marketers all over the globe and inspires them to seek continuous improvement across all of their marketing efforts.
The Carglass case combines a cutting edge marketing approach in which display banners are automatically adapted on the fly in order to fit a user’s needs. Not only did the case use a combination of complex algorithmic technologies; it also resulted in an ROI of 290 which was an uplift of X4 versus the initial benchmark. On top of that it’s a prime example of cross-agency (Semetis & AdSomeNoise) & cross-competency (media, data & creative) collaboration with an active role for the advertisers itself.
Google recognises this case for its excellence, innovative approach, collaboration method and for setting the bar as the new standard in user-centric marketing. The Think With Google publication is already the 4th recognition (AMMA/Mixx/IAB Europe) of Semetis work done in the field of DCO. Semetis has made DCO a core pillar of their competencies and is driving adoption in the Belgian market.
“Beyond our dozen of DCO campaigns runnin, we are thrilled by this specific recognition as this confirms our believe that user-centric advertising experiences and algorithmic process in advertising are the way forward. We hope that sharing this with the Think With Google community will help to stimulate the market further to adopt data-driven market as a standard.” - Glenn Vanderlinden, data-driven advocate at Semetis.
This recognition confirms & reinforces Semetis’ position as the leading strategic data-driven digital marketing agency.
Find the full case on thinkwithgoogle.com
About Semetis: Established in 2009 with a focus on performance marketing, Semetis has become the Belgian market leader in data-driven digital marketing (search, branding, real-time-bidding, programmatic buying, mobile, social, local, remarketing), with the help of web analytics, digital business intelligence and tailor-made technologies. Semetis is a certified partner for Google Adwords, Analytics, GTM and is the first Belgian agency to become a CSS partner. Furthermore Semetis is fully accredited by Adobe, Tealium, Doubleclick, Facebook, MarinSoftware and Microsoft BING.