Marketing

  • A new function for Google Search: Gallery Ads

    What is it?

    Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and attractive.

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  • All you need to know about the new Google Analytics update

    We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties.

    App and Web

    ASO: keywords selection process for iOS & Android

    The ranking of your app will depend a lot on the selection of the keywords. This is true for Apple Store and Google Play.

    We would recommend you to really take the time for this step because the most common mistake is to directly select keywords that generate most of the traffic and only focus on those.

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  • Attribution Models - An Introduction

    Attribution (modelling) is a hot topic in digital marketing. All stakeholders have been focussing more and more on attribution: companies, agencies and especially big players like Google have been working and pushing on this subject. The “Why?” is quite clear: since measurability is the big advantage of digital marketing, it’s only logical

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  • Attribution Over Time

    If you are looking for a tutorial type of article giving you the 7 steps on “how to use attribution”. This article is not for you. If you expect to come out of this reading with a magic solution to help you define which budgets should be allocated to the different marketing initiatives you are driving. This article

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  • Building data-driven persona’s

    Since the 2000s, it is common to hear that companies want to get closer to their respective customers to define themselves as customer-centric. Moreover, these companies have more and more individual customer data available through different channels. Thus, the marketing function moves gradually from mass marketing

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  • Can a robot do my job?

    can a robot do my job

    TLDR

    Yep, you’re doomed!

    The longer story

    The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological

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  • Carglass - Data-Driven creativity & automation as a basis for exponential ROI growth

    Introduction

    When people are confronted with a broken car window their first reflex is often to go to the Carglass website and start registering their case. However, we saw that funnels are often abandoned, even though people have damaged windshields.

    This is unfortunate for Carglass because people seem to lose the urgency

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  • Content Marketing - How AXA innovated with their video marketing strategy

     

    Risk

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  • Digital Advertising in 2017 - It’s not the same

    The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice

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  • Doritos - For the Bold

    The global Doritos slogan is ‘For the Bold’, this because it focuses on a very young target group (16-24-year-olds). However, in Belgium the brand did not have strong connotations with boldness, so we had to install the ‘For the Bold’ concept by creating a push brand awareness campaign with limited budget/resources in the first phase. Based on

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  • Google Shopping: Google opens doors to non-Google Comparison Shopping Services (CSS)

    In 2017 Google was condemned by the European Commission to a record fine (2.4 billions Euros) for abuse of dominant position in the context of shopping search results.

    Why ? Because the European Commission estimated that Google was putting forward his own products in the search results (ie: Google Shopping Ads) to the detriment of

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  • Increase your Reach with Responsive Search Ads

    In a world where machine learning is changing the way we advertise online, Google launched a new feature to further integrate machine learning in the creative of your Google search ads. With the use of Responsive Search Ads, the Google algorithm creates the best combination of your headlines and description lines

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  • Is your organisation ready for Google Analytics 360?

    More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however

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  • Local Strategy: The impact of online campaigns on offline revenues - Atol les Opticiens Case Study

    It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that shouldn’t be overlooked. What’s great

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  • On the front line of data-driven advertising

    In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done?

    Open

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  • Press release - Semetis is Mixpanel certified partner

    Semetis is the first Belgian agency to be a Mixpanel certified partner. Mixpanel is a user & product analytics solution focused on collecting accurate data, identify trends in order to understand why users take certain actions so the product & customer journey can be improved. Mixpanel is a solution designed for product teams &

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  • Press Release - Semetis-Carglass DCO Case is Best In Class

    Press Release - Dynamic Creative Optimisation Semetis-Carglass case, recognised by Google as best in class

    11-Dec-2018, Brussels - Today we announce that Semetis’ Carglass case on Dynamic Creative Optimisation (DCO) has been recognised by Google as best in class marketing case and integrated in the global Think With

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  • Quick-Step: Guide users through the full floor buying customer journey by using data driven creatives

    SHORT SUMMARY

    Our Quick-Step case shows the enormous potential of data-driven ads, not only for remarketing purposes, but also to use prospection audiences. Together with all partners involved (Unilin, AdSomeNoise) we conquered many

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  • Semetis is the first Segment certified agency in Belgium

    Semetis is the first Belgian agency to be Segment certified. Segment is a Customer Data Infrastructure platform that aims to unify data from a user point-of-view in order to enable streamlined and coordinated activation. Segment combines elements from both Tag Management Systems & Customer Data Platforms in
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