Mobile

  • Google will shut down Analytics for Mobile Apps in 2019

    If you’re tracking and collecting data from your app with the help of Google Analytics (GA) for Mobile Apps, you definitely want to read this.

    Google recently announced that, as of October 2019, it will progressively sunset the collection, processing and reporting of data for its GA for mobile apps. This
    ...

  • How Youtube Mastheads can reinforce your media strategy

    For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average spend by 60% each year.

    These numbers are

    ...

  • Omni-channel measurement in retail - A case study by IKEA Belgium

    According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that ...

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