• A very short introduction to Segment

    Segment positions itself as a Customer Data Infrastructure or CDI. What that actually means is that they see themselves as the glue that binds any and all customer data points in order to create a holistic view of all interactions of a company with a customer. They don’t limit themselves to web data or CRM data.

  • Advertising on a inspirational platform: Pinterest

    2020: what an unusual year! During the periods of confinement, many people found themselves alone at home looking for something to do. Some of them turned to the inspiration platform: Pinterest. In fact, according to Pinterest (Global Results Feb-April 2020.), engagement on the platform has

  • Ardennes-Etape : Building a cloud for marketing infrastructure that made customer data work for Ardennes Etape

    Ardennes-Etape: Reducing waste in advertising spending by leveraging predictive user scoring

    Building data-driven persona’s

    Since the 2000s, it is common to hear that companies want to get closer to their respective customers to define themselves as customer-centric. Moreover, these companies have more and more individual customer data available through different channels. Thus, the marketing function moves gradually from mass marketing


  • Carglass® continues to pioneer: launch the very first data-driven video campaign in Belgium

    Carglass® is a great example of how automation through MarTech tools can change and transform, their processes with business acceleration as a result.

    The majority of Belgians confronted with a broken car window have the reflex to go to the Carglass® website and start registering their damage and schedule

  • Data Studio Tip: How to get unsampled data in Data Studio

    Data sampling is a hot topic when it comes to Google Analytics. Especially for websites with huge data sets (think of ecommerce with hundreds or even thousands of products), using the free version of Google Analytics often limits us to only be able to see a fraction of the data. 


  • Data Studio Tip: How to report on multiple conversions

    In Google Data Studio, you most likely have multiple conversions you want to report on. Either you have a webshop for which you want to track your sales, but you also want to track other micro conversions, such as people adding an item to the cart or people simply clicking on product details. If you’re a B2B player,

  • Dmlights: The fully automated profit engine

    Facebook Conversion API: why and how to implement it

    Why should I implement the Facebook Conversion API?

    Facebook is pushing the market and the agencies to implement their Conversion API, but why? In this article, we will go through the advantages that it can bring to


  • Four ways to debug a Segment setup

    Building a Customer Data Infrastructure through Segment sets you up with a data pipeline that’s able to take data to a multitude of applications downstream. The quality of that data as well as the potential the data holds is tied directly to the quality of your technical specification as well as

  • Google launches a new Attribution Beta


    A couple of days ago, you might have seen a new tab in your Google Analytics report: Attribution Beta. This news Beta from Google did not make a lot of noise in the news, but only a couple of weeks after the launch of the “Web +

  • How Supermetrics is making BigQuery accessible for marketers

    A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, Bing, Linkedin, etc.

  • How to use Smartly to set-up Weather triggered campaigns

    During the summer period, many companies run their summer campaigns promoting products like barbecues, swimming pools,... They often develop sunny creatives to fit the summer period and resonate with people. However, the Belgian weather is very volatile and an advertisement with a swimming pool

  • If data is the new oil, AI is the refinery & the Cloud is the pipeline

    Data is the new oil. A tagline used over and over again to indicate the value & potential of raw data points as a resource for better decision making within business (& other) environments. While this might be true, the misconception with this tagline is that data as such is a product ready for use. Mind

  • Launch of Atlas at Semetis

    BRUSSELS - 17/06/2021 - Semetis launches Atlas, a new R&D Center, expanding capabilities in data science and machine learning

    New R&D

  • New leadership at Semetis

    BRUSSELS - 31/05/2021 - Semetis, Belgian leading Digital Marketing Agency, is delighted to announce the appointment of Dhan Claes and Jennifer Hubert as Directors in their responsibility of the agency’s new leadership as of June

  • On the front line of data-driven advertising

    In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done?


  • Press release - Semetis is Mixpanel certified partner

    Semetis is the first Belgian agency to be a Mixpanel certified partner. Mixpanel is a user & product analytics solution focused on collecting accurate data, identify trends in order to understand why users take certain actions so the product & customer journey can be improved. Mixpanel is a solution designed for product teams &

  • Profit Margin Data in Google Ads

    Profit Margin Bidding.

    Optimizing your Google accounts based on profit data. 

    It seems the logical next step in Smart bidding optimization.

    Profit Margin Data in Google Ads...

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