As a data-driven agency, data is a decision-driver for us. But what if our data is wrong? When using analytics tools such as Google Analytics, we know that our data will never be 100% perfect as there might be discrepancies coming from many different factors: ad blockers, consent to be respected, cross-device tracking, ad fraud, bot traffic,

It is not just a trend anymore. Modern marketers should make informed decisions by consulting data. Even though most companies nowadays own tons of data, only few leverage it to benefit their business goals. The problem lies in the fact that our data is fragmented in different silos. We have online website data, email data, advertising data,

Introduction

"Is Google Analytics Illegal?”. If you have followed the news lately, you must have heard about that topic. It started in Austria where the Austrian Data Protection Authority has decided that Google Analytics violates the General Data

To understand App tracking and how it differs from website tracking, it is important to know how both work. We’ll quickly look at how web tracking works and then move on to App tracking. We’ll end with some solutions that are on the market that you can utilise to help your App tracking efforts as well as help improve your online marketing

Introduction

Introduction

“How can I continue advertising in a third-party cookieless world?”. As you know, we are approaching the end of the third-party cookies era. This will have a massive impact on Semetis as an advertising agency but of course also on all advertisers doing digital campaigns.
That’s why, at Semetis, we help our clients

 It’s been almost exactly a year since we started pushing our clients into adopting Google Analytics 4.

Google finally launched their new product after many exciting months of bèta testing their App + Web property. Indeed, Google Analytics 4 is now the main property type in Google Analytics. If you are creating a new property today, you will end up with a GA4 property by default

A couple of days ago, you might have seen a new tab in your Google Analytics report: Attribution Beta. This news Beta from Google did not make a lot of noise in the news, but only a couple of weeks after the launch of the “Web +

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions and how to implement it. In this article we

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions. In this article, we’ll explain how to implement it manually, using Google Tag Manager and a dataLayer variable.

Before

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversionsand how to set-up Google Enhanced Conversions

This is the second article on Consent Mode and provides you with a walkthrough on how to actually implement it. Make sure to jump to the first article as well to get a full grasp on what Consent Mode is, how it works and its key features.

Below we

Introduction

“Eliot, we are worried that our advertising activities are not profitable… can we tell us how much our maximum cost per lead should be in order for us to be profitable?”. This question came from Jérôme Stefanski (CEO), Pauline Jobelot (CMO) and Stéphanie Fay (Growth Marketing Manager) from Little Guest. And this

It’s clear that nowadays, users are becoming more and more aware and critical of how their personal data is being used online. This stimulated GDPR and e-privacy laws, being stricter than ever before and forcing companies to request the consent of their users to be tracked. As a consequence, we see a huge and direct impact on digital

A little more than 6 months ago my colleague Jeroen introduced you to the concept of programmatic audio in his article ‘Programmatic audio - Changing the way of buying audio ads online’. Shortly after, my

1960 to 2054 - A century of evolution for the advertising industry

Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often

In a recent press release, Anthony Chavez, VP of Privacy Sandbox, announced that they will be expanding their testing of the Privacy Sandbox. This means that the development of the Privacy Sandbox will take longer than expected, until Q3 2023. By that time,

The launch of the Store Visits in Google Analytics

Big News! You might have heard it. Recently Google released a new beta feature: “Store Visits” for Google Analytics. What is it? Long story short, it allows to measure the link between website sessions and in-store visits.

How does it work from a technical point of view ?