Effies

  • Magnesium EG OPTI: Re-energize a tired Belgian population through media

    Belgians normalize tiredness. It’s seen as a side effect of life. Our society glorifies fatigue because being tired equals being productive. Being tired means being a good parent, a good employee, a good student, or, in short, a responsible adult. Belgians are exhausted, but they wear it like a medal. According to research, for 70% of them,

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