Advertising

  • A new function for Google Search: Gallery Ads

    What is it?

    Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and attractive.

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  • Acquire New Customers with Smart Shopping Campaigns (SSC)

    2020 has been a special one so far. Some businesses have been impacted negatively, others have grown thanks to Covid’s impact. Despite the economic uncertainties, most e-commerces have grown strongly. Latest numbers of BeCommerce show a 33% increase for

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  • Amazon Sponsored Products: Getting the Basics Right

    When it comes to Retail, Amazon is a company that can not be overlooked. You can shop their enormous offer going from clothing, the latest tech or even your toilet paper. Their giant worldwide webshop has become indispensable to many consumers.

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  • An extremely low CTR in Google Ads

    Have you noted an extremely low CTR for some of your keywords ? Well, if you are wondering where it comes from you came to the right place. Even more, if you want to know who to tackle it, keep on reading !

    Definition of Clickthrough rate (CTR)

    The Clickthrough rate is a ratio that represents how often users who see your ad

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  • Audio Personalization with A Million Ads - A Scarlet Use Case

    In our previous article, we introduced you to the concept of Dynamic Audio Personalisation (DAP). At Semetis we like to get our feet wet into emerging technologies and trends so in March 2019 we decided to launch a

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  • Automated Bidding in Search Ads 360

    What is Automated Bidding in Search Ads 360?

    Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals.

    Search Ads 360 (previously called DoubleClick

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  • Automation in Search Engine Advertising

    The future of PPC Automation

    Do you work in digital advertising?
    Great, early retirement is waiting for you...

    Not exactly. But automation will change your job, that’s a given.

    Computers are getting faster.
    Algorithms are getting smarter.
    Artificial intelligence and machine learning are getting

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  • Boost your performance with Google Smart Shopping

    Showing up on top of the search results, visually appealing and displaying key product information in one shot, Google Shopping ads proved to be one of the most successful channels for brands to attract valuable consumers online at the very spot where most of them start looking for the products they want.

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  • Can a robot do my job?

    can a robot do my job

    TLDR

    Yep, you’re doomed!

    The longer story

    The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological

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  • Carglass - Data-Driven creativity & automation as a basis for exponential ROI growth

    Introduction

    When people are confronted with a broken car window their first reflex is often to go to the Carglass website and start registering their case. However, we saw that funnels are often abandoned, even though people have damaged windshields.

    This is unfortunate for Carglass because people seem to lose the urgency

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  • Data Studio Tip: How to report on multiple conversions

    In Google Data Studio, you most likely have multiple conversions you want to report on. Either you have a webshop for which you want to track your sales, but you also want to track other micro conversions, such as people adding an item to the cart or people simply clicking on product details. If you’re a B2B player,

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  • Digital Advertising in 2017 - It’s not the same

    The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice

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  • Doritos - For the Bold

    The global Doritos slogan is ‘For the Bold’, this because it focuses on a very young target group (16-24-year-olds). However, in Belgium the brand did not have strong connotations with boldness, so we had to install the ‘For the Bold’ concept by creating a push brand awareness campaign with limited budget/resources in the first phase. Based on

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  • Drive store visits with Facebook Ad Coupons

    What is the Facebook offer format?

    Facebook “offer” ads is a newly updated feature proposed to businesses. Advertisers can share discount or specific offers to their customers via their Facebook page. Two formats of offers are currently available :

    • Online & in Store
      The offer can be redeemed online through
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  • Driving store visits and in-store sales via Facebook Store Visit campaigns

    Nowadays we notice that people research more and more products and business locations on their mobile phones. As sales still happen mostly in stores, retailers find it crucial to run campaigns driving store visits, meaning that they need to push people close by to come to their store and make a physical purchase.

    What are store visits

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  • Facebook Ads Delivery Algorithm

    There are over 2 billion people on Facebook, Instagram and the Audience network, with millions of advertisers trying to reach them every day. The ad’s delivery system of Facebook is designed to maximize the advertisers value & optimize the consumer’s experience. Therefore, it’s crucial for advertisers to perfectly understand how Facebook’s

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  • Fast introduction to podcasts

    Audio industry background

    Regarding the audio media landscape, my colleague Jeroen has previously explained the concept of programmatic audio in an article titled ‘Programmatic

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  • Google launches a new Attribution Beta

     

    A couple of days ago, you might have seen a new tab in your Google Analytics report: Attribution Beta. This news Beta from Google did not make a lot of noise in the news, but only a couple of weeks after the launch of the “Web +

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  • How Supermetrics is making BigQuery accessible for marketers

    A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, Bing, Linkedin, etc.

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  • How to combine Shared Budgets and Smart Bidding Strategy

    Why combine Shared Budget and Smart Bidding in Google Ads?

    You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency.

    More specifically, you want to automate

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