Advertising

  • An extremely low CTR in Google Ads

    Have you noted an extremely low CTR for some of your keywords ? Well, if you are wondering where it comes from you came to the right place. Even more, if you want to know who to tackle it, keep on reading !

    Definition of Clickthrough rate (CTR)

    The Clickthrough rate is a ratio that represents how often users who see your ad

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  • Audio Personalization with A Million Ads - A Scarlet Use Case

    In our previous article, we introduced you to the concept of Dynamic Audio Personalisation (DAP). At Semetis we like to get our feet wet into emerging technologies and trends so in March 2019 we decided to launch a

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  • Automated Bidding in Search Ads 360

    What is Automated Bidding in Search Ads 360?

    Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals.

    Search Ads 360 (previously called DoubleClick

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  • Boost your performance with Google Smart Shopping

    Showing up on top of the search results, visually appealing and displaying key product information in one shot, Google Shopping ads proved to be one of the most successful channels for brands to attract valuable consumers online at the very spot where most of them start looking for the products they want.

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  • Can a robot do my job?

    can a robot do my job

    TLDR

    Yep, you’re doomed!

    The longer story

    The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological

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  • Carglass - Data-Driven creativity & automation as a basis for exponential ROI growth

    Introduction

    When people are confronted with a broken car window their first reflex is often to go to the Carglass website and start registering their case. However, we saw that funnels are often abandoned, even though people have damaged windshields.

    This is unfortunate for Carglass because people seem to lose the urgency

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  • Digital Advertising in 2017 - It’s not the same

    The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice

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  • Doritos - For the Bold

    The global Doritos slogan is ‘For the Bold’, this because it focuses on a very young target group (16-24-year-olds). However, in Belgium the brand did not have strong connotations with boldness, so we had to install the ‘For the Bold’ concept by creating a push brand awareness campaign with limited budget/resources in the first phase. Based on

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  • Drive store visits with Facebook Ad Coupons

    What is the Facebook offer format?

    Facebook “offer” ads is a newly updated feature proposed to businesses. Advertisers can share discount or specific offers to their customers via their Facebook page. Two formats of offers are currently available :

    • Online & in Store
      The offer can be redeemed online through
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  • Driving store visits and in-store sales via Facebook Store Visit campaigns

    Nowadays we notice that people research more and more products and business locations on their mobile phones. As sales still happen mostly in stores, retailers find it crucial to run campaigns driving store visits, meaning that they need to push people close by to come to their store and make a physical purchase.

    What are store visits

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  • Facebook Ads Delivery Algorithm

    There are over 2 billion people on Facebook, Instagram and the Audience network, with millions of advertisers trying to reach them every day. The ad’s delivery system of Facebook is designed to maximize the advertisers value & optimize the consumer’s experience. Therefore, it’s crucial for advertisers to perfectly understand how Facebook’s

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  • How Supermetrics is making BigQuery accessible for marketers

    A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, Bing, Linkedin, etc.

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  • How to start Advertising on Amazon

    Amazon’s  Advertising

    The biggest ad companies are strongly increasing their investments in advertisements on Amazon. Omnicom Group is even planning to double its Amazon investments in 2018.  Where agencies were asked for strategies on Google and Facebook a couple of years, there is an increase in similar requests for

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  • How Youtube Mastheads can reinforce your media strategy

    For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average spend by 60% each year.

    These numbers are

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  • Is Waze ads the key to local brand presence?

    Waze is a social user-based GPS application which offers voice-guided

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  • Local Strategy: The impact of online campaigns on offline revenues - Atol les Opticiens Case Study

    It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that shouldn’t be overlooked. What’s great

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  • Measuring your Advertising impact with Snapchat Pixel

    With Snapchat leaving the closed beta phase on its Snap pixel behind, it is time for an update on this feature. In this small post we are taking a closer look to how advertisers can capitalize on the growing presence of measurability within the platform.

    The introduction of the Snap pixel was something avid Snapchat advertisers have

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  • On the front line of data-driven advertising

    In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done?

    Open

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  • Programmatic audio - Changing the way of buying audio ads online

    In this article, we are taking a closer look at online audio advertising and how changes are being made in the way these ads are bought. First of all, we will hand you a brief introduction to what exactly programmatic audio buying is, followed by what the advantages are compared your standard digital audio buying and lastly, what the

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  • Quick-Step: Guide users through the full floor buying customer journey by using data driven creatives

    SHORT SUMMARY

    Our Quick-Step case shows the enormous potential of data-driven ads, not only for remarketing purposes, but also to use prospection audiences. Together with all partners involved (Unilin, AdSomeNoise) we conquered many

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