Introduction

By now, most organizations understand the importance of managing user consent on their websites, not as a nice-to-have, but as a legal obligation. Privacy regulations such as the GDPR and the ePrivacy Directive have made consent

The importance of reporting Identities in GA4

1st of July 2024 marked an important day, the sunset of Universal Analytics (UA). This means all users were forced to transition to Google Analytics 4 (GA4) and let go of their beloved UA. By now, most of us have had time to familiarize