Performance marketing is all about seizing the opportunities when they present themselves

Research indicates that a surprising 44% of advertisers are not utilizing their existing data to enhance business outcomes, while a staggering 80% are not tapping into the full potential of their data. Despite possessing a vast amount of data,

THE FLIPSIDE OF SERP DOMINATION IS WASTEFUL MARKETING SPENDINGS

For years, Bol.com has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium. It is not surprising that SERP

Dynamic remarketing allows advertisers to show tailored ads to users who have previously interacted with their website or mobile app. It’s essential in a performance marketing strategy because it helps advertisers re-engage with potential customers who might have left the website without making a purchase by reminding them of the products they