Performance Marketing

  • Ardennes-étape: An automated decision tree as performance accelerator

    Performance marketing is all about seizing the opportunities when they present themselves

    Research indicates that a surprising 44% of advertisers are not utilizing their existing data to enhance business outcomes, while a staggering 80% are not tapping into the full potential of their data. Despite possessing a vast amount of data,

  • Decathlon: Maximizing business profitability with automated SEO-SEA synergies


    For years, has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium. It is not surprising that SERP

  • How to set up Google Ads Dynamic Remarketing with GTM?

    Dynamic remarketing allows advertisers to show tailored ads to users who have previously interacted with their website or mobile app. It’s essential in a performance marketing strategy because it helps advertisers re-engage with potential customers who might have left the website without making a purchase by reminding them of the products they

  • Korian’s Multi-data Approach for Better Elderly Care Image

    The battle against negative brand image in elderly care


    Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to


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