YouTube

  • How Youtube Mastheads can reinforce your media strategy

    For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average spend by 60% each year.

    These numbers are

    ...
  • The rise of interactivity in video advertising: Vpaid & VAST

    Video advertising is a diverse and expanding area in online marketing. There are a lot of different video ad formats with continuously increasing capabilities.
    In order to create compatibility between these different video formats and video players, the Interactive Advertising Bureau (IAB) has created some standards that facilitate the...

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