You are about to launch your first Facebook campaigns or you have already launched some but are not satisfied with the results? Here are 15 effective tips to optimize and improve the results of your campaigns.

In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing. 

Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers and suppliers in the offline

At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life.

Generally, an audit and a strategy result in concrete recommendations. These

Introduction

Nowadays in digital marketing we are used to advertise for an existing market. Our tactics are easier with all the features flourishing on the advertising platform.

But what about launching an advertising campaign about a product which is new and doesn't have a market yet ? For the ones that read the

Risk

The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice

 It’s been almost exactly a year since we started pushing our clients into adopting Google Analytics 4.

As you all know, we are in a world where technology is creating a lot

If you are working for a company which is generating online conversions, you probably already looked for ways to generate more conversions on your website. This can be done thanks to Conversion Rate Optimization. CRO is a process that will help you improve the conversion rate of

Relations between headquarters (HQ) and franchisees are not always easy to manage. They depend on each other as much as they count on each other. Today one of HQ’s main challenge is to understand how to best support its franchisees in their online transition/transformation. This kind of problematic is valid for lots of different industries

Last week Instagram launched a new feature: the Instagram Poll Sticker. Is it just another cool gadget for the tech savvy youngsters of today? No, we discovered that it is actually a very useful new tool to perform market research on a Millennial audience.

What are Instagram poll stickers ?

Instagram’s new

In today's world, where the Covid crisis has dramatically changed consumer behavior, it is essential for advertisers to adapt their strategies to the blurring lines between online and offline retail. As consumers increasingly go through online touchpoints during their purchasing journey, they have also become more demanding about the accuracy

Omnichannel importance is nothing new. Most of today’s customers are not buying either online or offline but both. In Europe, the vast majority of the sales are however still happening in brick and mortar shops. But one should not forget that the influence of digital on these offline sales is

It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that shouldn’t be overlooked. What’s great

According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that ...

Now that 2019 is just behind us, it’s time to look back at one of the biggest trends of the year in digital marketing in Belgium: Omnichannel & Local strategies. As an agency, we indeed noticed that clients were more and more willing to jump on the O2O (Online to Offline) boat and to start

Is a meaningful digital marketing audience approach a technological or a structural challenge ?

From an advertising point of view ‘audience’ seems to be the new buzzword. The notion of audiences has been around ever since the rise of TV and radio where

A practical approach for using audiences in your customer journey

Data is the new gold and in the world of digital marketing it comes in the form of audiences. As soon as it became