Strategy

  • 15 ways to optimize your Facebook campaigns

    You are about to launch your first Facebook campaigns or you have already launched some but are not satisfied with the results? Here are 15 effective tips to optimize and improve the results of your campaigns.

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  • A short introduction to (Online) Trade Marketing

    In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing. 

    Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers and suppliers in the offline

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  • A Successful SEO Case Study

    At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life.

    Generally, an audit and a strategy result in concrete recommendations. These

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  • Content Marketing - How AXA innovated with their video marketing strategy

     

    Risk

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  • Digital Advertising in 2017 - It’s not the same

    The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice

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  • How to get started with CRO experiments

    If you are working for a company which is generating online conversions, you probably already looked for ways to generate more conversions on your website. This can be done thanks to Conversion Rate Optimization. CRO is a process that will help you improve the conversion rate of

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  • How to implement a good online local strategy?

    Relations between headquarters (HQ) and franchisees are not always easy to manage. They depend on each other as much as they count on each other. Today one of HQ’s main challenge is to understand how to best support its franchisees in their online transition/transformation. This kind of problematic is valid for lots of different industries

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  • Infrabel trusts Semetis for the complete management of its media, online & offline!

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  • Instagram Poll Sticker – The future of surveying millennials?

    Last week Instagram launched a new feature: the Instagram Poll Sticker. Is it just another cool gadget for the tech savvy youngsters of today? No, we discovered that it is actually a very useful new tool to perform market research on a Millennial audience.

    What are Instagram poll stickers ?

    Instagram’s new

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  • Local Strategy: How to efficiently report results for 700+ stores

    Omnichannel importance is nothing new. Most of today’s customers are not buying either online or offline but both. In Europe, the vast majority of the sales are however still happening in brick and mortar shops. But one should not forget that the influence of digital on these offline sales is

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  • Local Strategy: The impact of online campaigns on offline revenues - Atol les Opticiens Case Study

    It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that shouldn’t be overlooked. What’s great

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  • Omni-channel measurement in retail - A case study by IKEA Belgium

    According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that ...

  • Omnichannel & Local Strategies: A quick look back over 2019

    Now that 2019 is just behind us, it’s time to look back at one of the biggest trends of the year in digital marketing in Belgium: Omnichannel & Local strategies. As an agency, we indeed noticed that clients were more and more willing to jump on the O2O (Online to Offline) boat and to start

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  • Semetis is the first Segment certified agency in Belgium

    Semetis is the first Belgian agency to be Segment certified. Segment is a Customer Data Infrastructure platform that aims to unify data from a user point-of-view in order to enable streamlined and coordinated activation. Segment combines elements from both Tag Management Systems & Customer Data Platforms in
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  • Series - A take on audiences (part 1 out of 5)

    Is a meaningful digital marketing audience approach a technological or a structural challenge ?

    From an advertising point of view ‘audience’ seems to be the new buzzword. The notion of audiences has been around ever since the rise of TV and radio where

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  • Series - A take on audiences (part 2 out of 5)

    A practical approach for using audiences in your customer journey

    Data is the new gold and in the world of digital marketing it comes in the form of audiences. As soon as it became

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  • Series - A take on audiences (part 3 out of 5)

    How are campaign budgets and structures impacted by audience-centric strategies?

    In our previous article we provided a methodology on how audiences should be put in place in order to deliver on their potential. In this article we’ll be
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  • Series - A take on audiences (part 4 out of 5)

    How audiences will force companies to rethink the way they do business

    In our previous articles we elaborated on what the main challenges are in order to set up a successful audience strategy, how to get there and what the

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  • Series - A take on audiences (part 5 out of 5)

     7 steps to create a practical Moment of Truth (MoT) strategy

    This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in order to transform

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  • Store Visits & Offline Conversions

    Introduction

    Over the last couple of years we have been hearing a lot about 2 important challenges:

    1. The big switch in Internet device consumption
    2. The challenge of integrating online & offline environment

    Actually, those two challenges have never been so close to each other. In fact,they

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